14 articles
What agentic marketing means for live event promoters, how it differs from traditional automation, what an AI assistant can do with your event data, and how to get started without a technical team.
Complete SMS marketing guide for event promoters. Discover why SMS has a 98% open rate, 6 use cases for festivals and concerts, and how to launch your first campaign in 4 steps by integrating SMS with your CRM.
Learn to calculate event marketing ROI with a simple formula. Discover which channel drives real ticket sales, how to use UTMs, and what to do when a channel underperforms.
Most promoters don't know they lose between 30% and 40% of their attendees between editions. Here's the problem, the real numbers, and 5 concrete actions to start retaining your audience.
If you're still managing your festival or concert audience in spreadsheets, this guide shows what you're losing, what a real dashboard looks like, and how to make the transition without losing the data you already have.
Sending the same email to your whole list is not segmentation. This guide presents the full audience segmentation framework for festivals: the 5 key segments, the data you already have, and the messages that convert in each case.
Practical guide to the 10 festival marketing metrics that matter: CAC, ROI, repeat rate, LTV and more. With a 30-day plan to start measuring from scratch.
Complete WhatsApp Business guide for event promoters. Learn when to use the API, how to launch your first campaign, and how to integrate WhatsApp with your CRM to communicate at scale without burning your number.
Learn how to measure your attendee return rate, segment your audience by loyalty level, and apply retention strategies that turn casual attendees into loyal fans who come back to your festival every year.
Learn how to use WhatsApp marketing for festivals and concerts. Practical guide with 5 use cases, comparison with email and SMS, step-by-step setup, and common mistakes promoters make.
Sending the same email to your entire list is the most common mistake in the events industry. Learn to segment your attendee base with the RFM model, musical genres and purchase behavior — and multiply the effectiveness of each communication.
Complete guide on CRM for festivals and concerts in Spain 2026. Discover what makes an event promoter CRM different, how it integrates with your ticketing platform and what metrics to expect. For promoters who want to truly know their audience.
Your attendee data exists. It's in your ticketing platform, on your social media, at the door. The problem is that it's scattered. How to unify it to communicate better and sell more tickets.
Learn which event analytics metrics really matter, how to interpret ticket sales and attendance data, and what decisions change when you stop managing events blind.
Leave us your email and we will send you ideas, guides, and updates to get the most out of your marketing
Leaving?
We will email you the full audience segmentation guide for festivals and events. Free, no spam.