Paying twice for the same person
A Forbes report on the festival industry leaves one question unanswered: what it really costs to re-target, in paid ads, someone who already bought a ticket.
Category
Analysis
6 articles
Subcategories:
Paid mediaBenchmarksAttendee supportAgentic marketing
Email marketing benchmarks for live events: the 2026-2027 guide
2.3 million emails analysed over the 2025/26 season. Real open rate, CTOR, ROAS and ROI for festivals and nightlife venues, with full methodology.
65% of your attendees' questions arrive when your team is offline — here's the data
65.3% of attendee questions arrive outside working hours. Real data from Nevent's conversational model: 24/7 attendee support and audience profiling.
Email open rates in live events: the real numbers from festivals and nightclubs
Real email marketing benchmarks for live events: 33.9% open rate for festivals, 31.9% for clubs and conversion in 6.6 days. Data from 332 real campaigns.
Klaviyo, HubSpot, Swoogo and Nevent AI: 2026 comparison
Practical comparison of the four most relevant agentic marketing platforms in 2026 by the sector they serve: Klaviyo (e-commerce), HubSpot Breeze (B2B SaaS), Swoogo (B2B corporate events) and Nevent AI (live events).
Why agentic marketing for festivals isn't like e-commerce
Generic agentic marketing platforms (Klaviyo, HubSpot Breeze, Adobe) work well in e-commerce but misread a festival's purchase cycle. Five differences that justify an AI assistant specialized in live events.