Grupo Salamandra: how it segments and retains its audience with Nevent
MYA Club, L'Umbracle Terraza and Committee: how Grupo Salamandra segments its audience and turns first-time attendees into repeat guests with Nevent.
Unlike other platforms, Nevent is designed to support live events. This means every feature, filter, tag, segment, automation and integration has been specifically developed to benefit you and your fans.
Not just name and email. Know what music they listen to, which artists they follow and even what they drink — so you send the right message to the right fan.
Nevent feeds your real data into Meta and TikTok to advertise to your buyers and people just like them. Same budget, more tickets.
All your data —sales, campaigns, cashless— in one place and under your control. Understand your audience deeply and act on it whenever you want.
See how much each channel bills —email, SMS, WhatsApp, ads— and which ones aren't profitable. Move budget to what actually sells.
Nevent is the marketing and ticketing platform for event organisers. Connect your Google Analytics 4 property with read-only access to see the web traffic of each event page next to its ticket sales, and your Google Ads account to see your campaign performance in the same dashboard and use your own fan segments as Customer Match audiences. How we handle Google data
Nevent is an all-in-one CRM and marketing platform specifically designed for live events. It combines audience data management, email marketing, SMS campaigns, and AI-powered chatbots to help venues, festivals, and promoters sell more tickets and engage their fans effectively.
Nevent enables targeted marketing campaigns using audience segmentation, automated presale notifications, personalized messaging, and data-driven insights. Our platform integrates with major ticketing systems to track purchase behavior and optimize your conversion rates.
Nevent integrates with leading ticketing platforms including DICE, Xceed, Enterticket, Onebox, and Casfid. We also connect with e-commerce platforms like Shopify and WooCommerce, plus marketing tools for email, SMS, and advertising campaigns.
Nevent is designed for live events of all sizes. Whether you run a small club, mid-size venue, or large festival, our platform scales to meet your needs with flexible pricing and features that grow with your business.
Our AI chatbot is trained on your event data and attendee information. It provides instant, personalized answers to common questions about tickets, venue information, lineups, and schedules, reducing support inquiries by up to 80%.
You can start using Nevent immediately after requesting information. Our team will set up your account, import your existing data, and configure integrations within days. We provide full onboarding support to ensure a smooth transition.
MYA Club, L'Umbracle Terraza and Committee: how Grupo Salamandra segments its audience and turns first-time attendees into repeat guests with Nevent.
MYA is one of Spain's most recognized nightclubs, with rooms like Beat, Suite and Umbracle and a spot in the DJ Mag Top 100. This is the multilingual website and ticket sales system Nevent runs for its brand, myastories.com.
A Forbes report on the festival industry leaves one question unanswered: what it really costs to re-target, in paid ads, someone who already bought a ticket.
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