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Resources, guides, and strategies to take your events to the next level

MYA Valencia crowd during a club night, recap photo

Case Studies · Sep 11, 2026 · 6 min

Grupo Salamandra: how it segments and retains its audience with Nevent

MYA Club, L'Umbracle Terraza and Committee: how Grupo Salamandra segments its audience and turns first-time attendees into repeat guests with Nevent.

Interior of a nightclub room with club lighting

Case Studies · Sep 11, 2026 · 6 min

MYA Valencia: the website and ticket sales engine of a world Top 100 club

MYA is one of Spain's most recognized nightclubs, with rooms like Beat, Suite and Umbracle and a spot in the DJ Mag Top 100. This is the multilingual website and ticket sales system Nevent runs for its brand, myastories.com.

Attendees spread across a festival field on a sunny day

Guías · Aug 28, 2026 · 8 min

The data you already have and are not using

Your data is scattered across ticketing, a spreadsheet and three forms. Having emails is not having a database, and the difference shows.

Night festival with the crowd lit by stage lights

Guías · Aug 14, 2026 · 9 min

Why your Meta CPA is not your real CPA

Meta counts the results it can see, and the sale happens in your ticketing platform. Your real cost per ticket, and why the algorithm works against you.

Crowd attending an open-air Spanish music festival

Analysis · Aug 3, 2026 · 7 min

65% of your attendees' questions arrive when your team is offline — here's the data

65.3% of attendee questions arrive outside working hours. Real data from Nevent's conversational model: 24/7 attendee support and audience profiling.

Event promoter evaluating the software tools in their tech stack

Guides · Aug 3, 2026 · 11 min

Event software for promoters: the complete 2026 guide

Which software categories an event promoter needs, how to choose each tool and what to ask in every demo. A practical 2026 guide backed by real data.

Event promoter comparing the real prices and costs of different event CRMs

Guides · Aug 3, 2026 · 10 min

How much does an event CRM cost in 2026: real prices and what they include

Real event CRM prices in 2026: ranges by solution type, what is billed separately and when investing makes sense. A no-nonsense guide for promoters.

Event promoter configuring an artificial intelligence agent to assist attendees

Guides · Aug 3, 2026 · 9 min

AI agents for event promoters: what they can do today (and what's hype)

AI agents for events already do useful things today. An honest guide for promoters: 5 real use cases, what is hype and how to start without a tech team.

Crowd at a Spanish music festival during a night show

Analysis · Aug 3, 2026 · 8 min

Email open rates in live events: the real numbers from festivals and nightclubs

Real email marketing benchmarks for live events: 33.9% open rate for festivals, 31.9% for clubs and conversion in 6.6 days. Data from 332 real campaigns.

Event promoter reviewing unified profiles in their attendee database

Guides · Aug 3, 2026 · 9 min

Event attendee database: how to build and activate it

Your event attendee database is worth more than your lineup. The 6 data capture sources, how to unify profiles and 3 segments to sell more at every edition.

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