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Resources, guides, and strategies to take your events to the next level

Festival camping area at sunrise, with tents and attendees waking up

Guías · Jun 5, 2026 · 9 min

The 20 questions people ask you before every event

Your team answers the same questions every week before the event. Learn what can actually be automated, what cannot, and how much work you are repeating.

Crowd at Big Sound festival at the Turia stage in Valencia's Ciutat de les Arts

Comparisons · Jun 2, 2026 · 10 min

SMS vs email vs WhatsApp for events

Email, SMS or WhatsApp — it is not about picking one but knowing when to use each channel. Practical guide with comparison table by event phase and how to orchestrate all three channels for relevant communication.

Theatre producer using ChatGPT to prepare a cross-selling campaign between shows

Use cases · May 16, 2026 · 5 min

ChatGPT for theatres and shows: cross-selling

Theatres and show producers live on cross-selling between titles. How to use ChatGPT connected to the CRM to identify the audience that saw one musical and sell them the next, without checking three different dashboards.

Sports club marketing director using AI to analyze season ticket holders and sponsors

Use cases · May 16, 2026 · 5 min

Agentic marketing for sports clubs

Sports clubs live on two critical audiences: season ticket holders and sponsors. How a marketing director at a pro club uses AI connected to the CRM to spot at-risk holders and sell segmented activations to sponsor brands.

Nightclub promoter reviewing the night's data on his phone with an AI assistant

Use cases · May 16, 2026 · 5 min

AI for nightclubs: decide every week

Nightclubs run on weekly decisions that need fast data. How a nightlife promoter uses Claude connected to Nevent to analyze last night, segment regulars and prepare the next session in a conversation.

Festival promoter using Claude to review data from their last edition

Tactics · May 16, 2026 · 5 min

Claude for festival promoters: 7 prompts you can copy today

Seven ready-to-use prompts for Claude connected to your festival CRM. Post-event analysis, segmentation, edition-to-edition comparison, attribution and reports — all from chat, no dashboard needed.

Comparison table of Klaviyo, HubSpot Breeze, Swoogo and Nevent AI in agentic marketing

Analysis · May 16, 2026 · 9 min

Klaviyo, HubSpot, Swoogo and Nevent AI: 2026 comparison

Practical comparison of the four most relevant agentic marketing platforms in 2026 by the sector they serve: Klaviyo (e-commerce), HubSpot Breeze (B2B SaaS), Swoogo (B2B corporate events) and Nevent AI (live events).

Visual comparison between a festival's purchase cycle and an e-commerce one

Analysis · May 16, 2026 · 7 min

Why agentic marketing for festivals isn't like e-commerce

Generic agentic marketing platforms (Klaviyo, HubSpot Breeze, Adobe) work well in e-commerce but misread a festival's purchase cycle. Five differences that justify an AI assistant specialized in live events.

Event promoter chatting with an AI assistant to analyze festival campaign performance

Guides · May 16, 2026 · 8 min

Agentic marketing for event promoters: the 2026 guide

What agentic marketing means for live event promoters, how it differs from traditional automation, what an AI assistant can do with your event data, and how to get started without a technical team.

Negrita stage at HOLIKA festival at night with the crowd under the lights

Trends · May 12, 2026 · 10 min

AI email marketing for events at scale

How to apply AI email marketing for events in practice: subject lines, segmentation, timing and dynamic content. Personalization at scale for promoters working with small teams.

Crowd at Festival Gigante at night with fireworks over the stage

Guides · May 12, 2026 · 12 min

SMS marketing for events: a promoter's guide

Complete SMS marketing guide for event promoters. Discover why SMS has a 98% open rate, 6 use cases for festivals and concerts, and how to launch your first campaign in 4 steps by integrating SMS with your CRM.

Daytime crowd at HOLIKA festival in front of the main stage

Comparisons · May 11, 2026 · 11 min

Why Mailchimp doesn't work for festivals

Mailchimp is a great email tool. But sending emails and managing a festival's audience are different things. Discover the 5 real problems Mailchimp does not solve for festival promoters and what alternative exists.

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The 20 questions people ask you before every event

SMS vs email vs WhatsApp for events

ChatGPT for theatres and shows: cross-selling

Agentic marketing for sports clubs

AI for nightclubs: decide every week

Claude for festival promoters: 7 prompts you can copy today

Klaviyo, HubSpot, Swoogo and Nevent AI: 2026 comparison

Why agentic marketing for festivals isn't like e-commerce

Agentic marketing for event promoters: the 2026 guide

AI email marketing for events at scale

SMS marketing for events: a promoter's guide

Why Mailchimp doesn't work for festivals

See our platform in action

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