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Resources, guides, and strategies to take your events to the next level

Confetti falling over the crowd during a lit concert

Guías · Jul 31, 2026 · 8 min

How much did your last email actually sell

Open rate cannot tell a good campaign from a bad one. Three metrics that actually mean something, and two habits you can adopt without changing tools.

Concert crowd with hands raised in front of the stage

Guías · Jul 17, 2026 · 8 min

Stop advertising to strangers

You describe your audience by interests while a list of real buyers sits unused. Why custom audiences perform better for live events.

Stage lights pointing in different directions over a concert crowd

Guías · Jul 3, 2026 · 8 min

Which channel actually sells your tickets

Posters, street teams, radio and social compete for budget with no data behind it. Here is how to measure the channels that leave no trace today.

Large crowd gathered on the field of an open-air festival

Guías · Jun 19, 2026 · 8 min

Stop sending the same message to your whole list

Sending to everyone does not just hurt open rates: it burns your list and damages deliverability. Learn the single split that delivers 80% of the benefit.

Festival camping area at sunrise, with tents and attendees waking up

Guías · Jun 5, 2026 · 9 min

The 20 questions people ask you before every event

Your team answers the same questions every week before the event. Learn what can actually be automated, what cannot, and how much work you are repeating.

Crowd at Big Sound festival at the Turia stage in Valencia's Ciutat de les Arts

Comparisons · Jun 2, 2026 · 10 min

SMS vs email vs WhatsApp for events

Email, SMS or WhatsApp — it is not about picking one but knowing when to use each channel. Practical guide with comparison table by event phase and how to orchestrate all three channels for relevant communication.

Theatre producer using ChatGPT to prepare a cross-selling campaign between shows

Use cases · May 16, 2026 · 5 min

ChatGPT for theatres and shows: cross-selling

Theatres and show producers live on cross-selling between titles. How to use ChatGPT connected to the CRM to identify the audience that saw one musical and sell them the next, without checking three different dashboards.

Sports club marketing director using AI to analyze season ticket holders and sponsors

Use cases · May 16, 2026 · 5 min

Agentic marketing for sports clubs

Sports clubs live on two critical audiences: season ticket holders and sponsors. How a marketing director at a pro club uses AI connected to the CRM to spot at-risk holders and sell segmented activations to sponsor brands.

Nightclub promoter reviewing the night's data on his phone with an AI assistant

Use cases · May 16, 2026 · 5 min

AI for nightclubs: decide every week

Nightclubs run on weekly decisions that need fast data. How a nightlife promoter uses Claude connected to Nevent to analyze last night, segment regulars and prepare the next session in a conversation.

Festival promoter using Claude to review data from their last edition

Tactics · May 16, 2026 · 5 min

Claude for festival promoters: 7 prompts you can copy today

Seven ready-to-use prompts for Claude connected to your festival CRM. Post-event analysis, segmentation, edition-to-edition comparison, attribution and reports — all from chat, no dashboard needed.

Comparison table of Klaviyo, HubSpot Breeze, Swoogo and Nevent AI in agentic marketing

Analysis · May 16, 2026 · 9 min

Klaviyo, HubSpot, Swoogo and Nevent AI: 2026 comparison

Practical comparison of the four most relevant agentic marketing platforms in 2026 by the sector they serve: Klaviyo (e-commerce), HubSpot Breeze (B2B SaaS), Swoogo (B2B corporate events) and Nevent AI (live events).

Visual comparison between a festival's purchase cycle and an e-commerce one

Analysis · May 16, 2026 · 7 min

Why agentic marketing for festivals isn't like e-commerce

Generic agentic marketing platforms (Klaviyo, HubSpot Breeze, Adobe) work well in e-commerce but misread a festival's purchase cycle. Five differences that justify an AI assistant specialized in live events.

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How much did your last email actually sell

Stop advertising to strangers

Which channel actually sells your tickets

Stop sending the same message to your whole list

The 20 questions people ask you before every event

SMS vs email vs WhatsApp for events

ChatGPT for theatres and shows: cross-selling

Agentic marketing for sports clubs

AI for nightclubs: decide every week

Claude for festival promoters: 7 prompts you can copy today

Klaviyo, HubSpot, Swoogo and Nevent AI: 2026 comparison

Why agentic marketing for festivals isn't like e-commerce

See our platform in action

Get strategies to fill your events