Push Marketing for events: SMS-level visibility at email cost
Push notifications to Superapp and your own app
If you use Nevent's Superapp, push notifications are already integrated: send directly to attendees who have your app installed. Already have your own app? Integrate Nevent via SDK and send push notifications from our platform without duplicating tools. One dashboard for all your channels.
Advanced CRM segmentation
The same segmentation engine you use for email and SMS, applied to push notifications. Segment by purchase history, events attended, average spend, location, previous engagement and app behavior. Send the right message to the right person at the exact right moment.
Rich push: images, deep links and action buttons
Nevent push notifications are not just text. Add event images, direct action buttons ("Buy ticket", "View schedule") and deep links that open directly to the right section of your app. Higher engagement, higher conversion. The most visual channel after email, with the immediacy of SMS.
Attribute real sales to each push notification
Measure the exact impact of your push notifications. Complete tracking from notification to ticket purchase. Dashboard with opens, clicks, conversions and revenue generated per campaign. A/B testing of messages and images. Optimize which notifications drive the most sales with real data.
Why promoters love CRM for events
Push marketing designed for events
Frequently asked questions
Do I need an app to send push notifications with Nevent?
Yes, push notifications require a mobile app where the attendee has given permission to receive them. You have two options: use Nevent's Superapp (a white-label app with your branding that your attendees download) or integrate Nevent with your own existing app. If you don't have an app yet, Nevent's Superapp is the fastest way to start with push notifications without building anything.
Does it work with my existing app?
Yes. If you already have your own app developed by you or a third party, Nevent integrates via SDK. The integration allows you to send push notifications from the Nevent dashboard to your app users without changing the rest of the experience. The SDK is compatible with iOS and Android and the technical integration is usually completed in a few days with help from our team.
How much does it cost to send push notifications with Nevent?
Push notifications cost similar to email and far less than SMS. While SMS has a significant per-message cost, push notifications are sent at a fraction of that price. You pay for your Nevent plan for access to the platform, CRM and all channels, and the cost per push sent is minimal. It's the channel with the best visibility-to-cost ratio: 90% visibility at email pricing.
How do push notifications compare to SMS?
SMS has a 98% open rate and doesn't require the attendee to have an app. It's the most universal channel but also the most expensive per send. Push notifications have 90% visibility, cost like email, allow images and action buttons, and arrive directly on the phone screen with visual impact that SMS lacks. The choice depends on whether you have attendees with the app installed: if you do, push first because visibility is nearly the same at a much lower cost; if not, SMS. Many promoters use both channels in a complementary way.
Can I send geolocation push notifications during the event?
Yes, this is one of the most powerful features of the channel. You can set up automatic pushes that trigger when an attendee arrives at the venue area, enters the venue, or is near a specific stage. This allows you to send hyper-relevant content at the exact moment: welcome on arrival, stage schedules on entry, or surprise performance alerts. Requires the attendee to have location enabled for the app.
How many push notifications can I send?
There is no technical limit on sends. What there is a practical limit: if you send too many notifications, attendees will turn them off. The general industry rule is no more than 2-3 weekly pushes outside the event period, and 3-5 per day maximum during the event. Nevent helps you configure the right frequency and measure opt-out rates to detect if you're sending too much.
How do I measure the performance of my push campaigns?
The Nevent dashboard shows in real time: delivery rate, open rate (users who tap the notification), conversions (actions completed from the push), revenue attributed to each campaign and opt-out rate. You can also compare performance between segments, between event phases and run A/B tests to optimize which messages work best with each type of attendee.
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