CRM for sports clubs and events: turn attendees into season ticket holders
You renew season tickets every year but lose 20% without knowing why
Your season ticket holder base grows and shrinks each season without you knowing what makes them come back. Unify renewal history with actual matchday attendance: detect holders who haven't been to a game since November and launch a retention campaign before the renewal window closes. Measure which fixtures drive loyalty and which disconnect your fanbase.
You sell 50,000 tickets a year and only know 8,000 fans
Most of your attendees buy via external box offices, resale platforms, gift cards or come as sponsor guests. Their data is lost. Unify ticketing, members, cashless and the club app in one CRM. Discover who goes to each match, how much they spend at the bar, what merchandise they buy and which player is their favourite.
Your sponsors ask for audience but you only give them capacity
A beverage brand wants to activate the 25-40 male football fan segment. If your CRM has segments by age, gender, attendance frequency and bar spend, you can sell premium personalised activations instead of generic ads. Your value to sponsors multiplies with qualified audience data.
Matchday = chaos: thousands of people and zero communication
Tens of thousands of people entering the stadium with no direct channel between the club and its fans. Use segmented push and SMS for traffic alerts, schedule changes, merch offers during breaks, post-match surveys and matchday promotions. The club app stops being a static showcase and becomes a real relationship channel.
Complete platform for sports clubs and events
Frequently asked questions
Does it work for professional and semi-professional clubs?
Yes. Nevent scales from amateur clubs with hundreds of members to professional teams with tens of thousands of season ticket holders. The setup complexity varies (integrations, segments, automations) but the platform is the same. We adapt the onboarding to your volume and digital maturity.
Does it integrate with existing membership platforms?
We connect with the main membership management platforms, sports ticketing systems and stadium cashless solutions. For clubs with custom platforms we build custom integrations via API. Our tech team reviews your current stack and proposes the best connection path without migrating data manually.
Does it also work for one-off sports events like marathons or tournaments?
Yes. Although the typical case is clubs with recurring seasons, Nevent works just as well for marathon organisers, amateur tournaments, leagues and one-off sports events. The difference is in how the calendar is modeled: instead of a season, you have annual editions with their own registered base.
Does it support minors and family season tickets?
Yes. Nevent supports linked profiles (holder + minors) complying with GDPR rules for minor data. Communications are managed through the family ticket holder and minor data is protected according to applicable regulation.
How long does it take to be operational before the season starts?
For an average pro club: 4-6 weeks from kick-off to having critical flows working (historical import, ticketing/cashless integration, first active campaign). We recommend starting 2-3 months before the season begins to have everything dialed in by opening day.
Is it GDPR-compliant for member and season ticket holder data?
Yes. EU-based servers, DPA available, granular consent per channel and use case (marketing, transactions, sponsors), right to be forgotten and portability managed from the panel. External legal team audits the platform every year.
Sports clubs and organisations trust Nevent
