Paid media management for events: Meta Ads, Google Ads and TikTok Ads in one dashboard

You can currently connect Meta Ads (Facebook and Instagram), Google Ads and TikTok Ads. These three platforms cover the majority of advertising spend for event promoters. The connection is direct from the Nevent panel: you don't need to share passwords or access credentials, the linking process uses the standard OAuth flow for each platform. Once connected, data syncs automatically.

If you manage advertising on Meta, Google and TikTok separately, every morning you open three different tools to check how your campaigns are performing. Comparing performance across platforms is manual and error-prone. With everything in one place, you see total consolidated spend, identify which channel is working best and make decisions faster. For a promoter managing several events at once, this means hours saved every week.

This is the key differentiator of Nevent versus any generic ads reporting tool. Nevent's CRM collects ticket purchase data from your ticketing platform. By crossing that data with ad spend, we can calculate metrics that no ads manager gives you on its own: how many tickets were sold during each campaign period, what the real cost per ticket sold was by platform, and what percentage of your buyers interacted with an ad first. This lets you know whether your ads are generating real sales or just clicks.

Yes. You can export segments from your Nevent CRM to use as custom audiences in Meta Ads and Google Ads. For example: upload the attendee list from the last edition to create a lookalike audience, or exclude from targeting those who already bought a ticket to avoid wasting budget reaching people who are already buyers. Using your own ticketing data to segment advertising is one of the clearest advantages over promoters who rely solely on platform algorithms.

The only way to know is to cross spend with real sales, not with clicks or impressions. Nevent shows you cost per ticket sold broken down by platform. If Meta Ads costs you €1.80 per ticket sold and Google Ads costs €4.20 for the same event, the decision about where to concentrate budget is obvious. That comparison doesn't exist in any individual ads manager because none of them have access to your ticket sales data.

By platform: total spend, impressions, reach, clicks, CTR (click-through rate), CPC (cost per click) and platform-reported conversions. Crossed with ticketing: tickets sold during each campaign period, estimated cost per ticket sold and percentage of buyers with an ad touchpoint. Comparisons: relative performance between platforms, spend evolution throughout the event cycle and comparison vs. previous event if you have history in the CRM.

No. Nevent's paid media dashboard is designed so that anyone on the team can see campaign status without needing to understand the internal mechanics of each platform. For tactical ad management (creating creatives, adjusting bids, running tests) you still need direct access to each platform. Nevent does not replace ads managers: it centralizes them so you have a global view and can make decisions with the right data.