CRM for trade shows and conferences: turn one-time visitors into recurring attendees
You charge €800 per ticket but only 30% return the next year
Professional attendees are expensive to acquire and rarely recurring. Maintain contact between editions with content relevant to their role (industry insights, new speaker agenda, last edition numbers), not only with the ticket sales campaign three months before. Converting an attendee to recurring costs less than acquiring a new one.
You have 3 distinct audiences (visitors, exhibitors, speakers) and a single Mailchimp
Each audience needs different communication: personalised agenda for visitors, commercial data and leads for exhibitors, logistical briefing for speakers. Segment by role and by relationship cycle with your event. Stop sending the same email to those who pay tickets and those who exhibit.
You sell exhibitors "qualified audience" but you give them an Excel
Exhibitors are your most profitable B2B customer and the one who demands the most return. Give them live segments (sector, role, years attending), real engagement metrics, post-event lead scoring and a lead-scanning app for the stand. You charge more for sponsorship and retain more exhibitors year after year.
After the event, silence until January next year
And you lose the moment when your audience best remembers the value received. Automatic NPS survey at 48 hours, on-demand content for those who couldn't attend, early-bird offer 30 days out for the most engaged. Conversion to the next edition is won in the first 6 weeks post-event, not 6 months before.
Complete platform for trade shows and conferences
Frequently asked questions
Does it work for international B2B trade shows?
Yes. Nevent manages multi-language and multi-country audiences without friction. Each attendee receives communications in their preferred language (declared or detected by country) and templates can be maintained in parallel in up to 10 languages.
Does it support multiple languages for mixed audiences?
Yes. Multi-language templates with automatic fallback to default language if the attendee hasn't declared a preference. Supported across email, SMS, push and WhatsApp.
Does it integrate with professional platforms like Cvent, Hopin or RegOnline?
We connect with the main professional event management platforms with available APIs. For custom or on-premise platforms, we build specific integrations. Our tech team reviews your stack and proposes the best route.
Does it have an app for exhibitors to scan leads at their stand?
Yes. An app for each exhibitor to scan badge QR codes at their stand, qualify the lead (hot/warm/cold), add notes and sync with their own CRM. The data stays linked to the exhibitor who generated the lead for ROI reporting.
Does it allow selling qualified contacts to exhibitors under GDPR?
Yes, with explicit visitor consent at the registration form. The visitor decides whether to authorise sharing their data with specific exhibitors, and consent is recorded and auditable.
How are speaker vs visitor data managed?
Each role (visitor, exhibitor, speaker) is a differentiated profile with its own fields, communication cycle and permissions. The same email can have multiple active roles (for example, speaker in one edition and visitor in another).
Professional trade shows and conferences trust Nevent
