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Resources, guides, and strategies to take your events to the next level

Crowd at Big Sound festival at the Turia stage in Valencia's Ciutat de les Arts

Guides · May 8, 2026 · 10 min

ROI of your event marketing campaigns

Learn to calculate event marketing ROI with a simple formula. Discover which channel drives real ticket sales, how to use UTMs, and what to do when a channel underperforms.

Crowd at Festival Gigante at night with fireworks over the stage

Guides · May 8, 2026 · 9 min

How promoters lose 40% of their audience

Most promoters don't know they lose between 30% and 40% of their attendees between editions. Here's the problem, the real numbers, and 5 concrete actions to start retaining your audience.

Guides · May 6, 2026 · 8 min

From Excel to dashboard: audience management

If you're still managing your festival or concert audience in spreadsheets, this guide shows what you're losing, what a real dashboard looks like, and how to make the transition without losing the data you already have.

Festival promoter working with audience segments on a laptop computer

Guides · Apr 14, 2026 · 14 min

Audience segmentation for festivals: a guide

Sending the same email to your whole list is not segmentation. This guide presents the full audience segmentation framework for festivals: the 5 key segments, the data you already have, and the messages that convert in each case.

Festival promoter reviewing WhatsApp campaign results on mobile phone

Case Studies · Apr 14, 2026 · 7 min

How a festival sold 2,000 tickets with WhatsApp

A mid-sized Spanish festival launched its early bird via WhatsApp to its segmented database of previous attendees. In 48 hours it sold 2,000 tickets with a 91% open rate. Here is what they did and what you can replicate.

Screen showing real-time event analytics dashboard with sales and check-in data

Guías · Apr 7, 2026 · 10 min

Real-Time Event Analytics: 5 Metrics to Watch Live

What to monitor during your festival or concert in real time: ticket velocity, channel performance, capacity peaks, and bottleneck signals.

Guides · Mar 31, 2026 · 15 min

How to measure festival success: 10 metrics

Practical guide to the 10 festival marketing metrics that matter: CAC, ROI, repeat rate, LTV and more. With a 30-day plan to start measuring from scratch.

Guides · Mar 31, 2026 · 14 min

WhatsApp Business for event promoters: complete guide 2026

Complete WhatsApp Business guide for event promoters. Learn when to use the API, how to launch your first campaign, and how to integrate WhatsApp with your CRM to communicate at scale without burning your number.

Daytime crowd at HOLIKA festival in front of the main stage

Guides · Mar 10, 2026 · 18 min

How to retain festival attendees year after year

Learn how to measure your attendee return rate, segment your audience by loyalty level, and apply retention strategies that turn casual attendees into loyal fans who come back to your festival every year.

Negrita stage at HOLIKA festival at night with the crowd under the lights

Guides · Mar 3, 2026 · 14 min

WhatsApp marketing for festivals and events

Learn how to use WhatsApp marketing for festivals and concerts. Practical guide with 5 use cases, comparison with email and SMS, step-by-step setup, and common mistakes promoters make.

Event promoter analyzing audience segments on their computer

Guides · Mar 2, 2026 · 11 min

How to segment your event audience

Sending the same email to your entire list is the most common mistake in the events industry. Learn to segment your attendee base with the RFM model, musical genres and purchase behavior — and multiply the effectiveness of each communication.

Festival promoter team analyzing data on a large screen

Guides · Mar 2, 2026 · 14 min

Complete Guide: CRM for Festivals and Concerts in Spain 2026

Complete guide on CRM for festivals and concerts in Spain 2026. Discover what makes an event promoter CRM different, how it integrates with your ticketing platform and what metrics to expect. For promoters who want to truly know their audience.

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