3 articles
Theatres and show producers live on cross-selling between titles. How to use ChatGPT connected to the CRM to identify the audience that saw one musical and sell them the next, without checking three different dashboards.
Sports clubs live on two critical audiences: season ticket holders and sponsors. How a marketing director at a pro club uses AI connected to the CRM to spot at-risk holders and sell segmented activations to sponsor brands.
Nightclubs run on weekly decisions that need fast data. How a nightlife promoter uses Claude connected to Nevent to analyze last night, segment regulars and prepare the next session in a conversation.
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