Grupo Salamandra: how it segments and retains its audience with Nevent
MYA Club, L'Umbracle Terraza and Committee: how Grupo Salamandra segments its audience and turns first-time attendees into repeat guests with Nevent.
3 articles
MYA Club, L'Umbracle Terraza and Committee: how Grupo Salamandra segments its audience and turns first-time attendees into repeat guests with Nevent.
MYA is one of Spain's most recognized nightclubs, with rooms like Beat, Suite and Umbracle and a spot in the DJ Mag Top 100. This is the multilingual website and ticket sales system Nevent runs for its brand, myastories.com.
A mid-sized Spanish festival launched its early bird via WhatsApp to its segmented database of previous attendees. In 48 hours it sold 2,000 tickets with a 91% open rate. Here is what they did and what you can replicate.
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