Reach your audience where they actually are: email, SMS and WhatsApp in a single platform. Each person gets your messages on the channel they use most.
All your channels from one place, with the same audience and no duplicated work.
Prioritise the channel with the best open rate for each person and don't burn out your base.
Connect every message to the real purchase to know what works.
Send each group what interests them, at the right moment.
Email only has 20% average open rate. SMS has 95% open rate, WhatsApp 98% open rate and 40% response rate. If you only use email, 80% of your audience doesn't even see your messages. Omnichannel combines the best of each channel: email for long content, SMS for urgency, WhatsApp for conversation. Events with omnichannel increase attendance 25% vs email only.
Email: long content (lineup announcement, aftermovie, newsletters). SMS: urgency and critical reminders (48h before event, last-minute changes, ticket access). WhatsApp: two-way conversation (attendance confirmation, answer questions, customer support). CRM automatically suggests optimal channel based on message type and user preferences.
CRM analyzes historical behavior: who opens emails, who responds to SMS, who interacts on WhatsApp. Creates automatic profiles: 'Email-preferred' (high email open, ignores SMS), 'SMS-preferred' (responds quickly to SMS), 'WhatsApp-native' (actively converses). Sends each message via the channel where each person has highest engagement. Personalization increases conversion 3x.
Not if you do it right. Omnichannel is NOT sending the same message across 3 channels. It's choosing the right channel for each message type. Example: lineup announcement via email (long content), 48h reminder via SMS (urgency), attendance confirmation via WhatsApp (conversation). Each channel has its purpose. Saturation comes from repeating, not from personalizing.
Only if you use it wrong. WhatsApp Business API (professional version) requires explicit opt-in: user must give you permission. Once opt-in, use WhatsApp for: confirmations (1 click), important reminders, answering questions, customer support. NOT for daily newsletters. Average response rate: 40% (vs 6% email). Users value immediacy and real conversation.
Email: almost free (~€0.001/email). SMS: €0.03-0.08/SMS by country. WhatsApp Business API: €0.005-0.02/message. Example: campaign to 10,000 people → Email €10, SMS €500, WhatsApp €100. Seems expensive, but ROI is superior. If SMS increases conversion 30% vs email, cost pays for itself 10x. Use email for volume, SMS/WhatsApp for critical high-conversion moments.
Complete SMS marketing guide for event promoters. Discover why SMS has a 98% open rate, 6 use cases for festivals and concerts, and how to launch your first campaign in 4 steps by integrating SMS with your CRM.
Learn how to use WhatsApp marketing for festivals and concerts. Practical guide with 5 use cases, comparison with email and SMS, step-by-step setup, and common mistakes promoters make.
Your data is scattered across ticketing, a spreadsheet and three forms. Having emails is not having a database, and the difference shows.
Discover how Nevent CRM unifies email, SMS and WhatsApp to maximize engagement.
Leave us your email and we will send you ideas, guides, and updates to get the most out of your marketing
Leaving?
We will email you the full audience segmentation guide for festivals and events. Free, no spam.
