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CRM for Promoters
CRM for Event Promoters
The platform professional promoters use to manage 50+ events per year, cross-sell between audiences and automate marketing without manually copy/pasting event by event.
You organize many events and waste hours copying and pasting
You have concerts every week. Every time same thing: copy previous email, change artist, date, venue, photo. Same for Instagram. Same for SMS. Hours and hours stuck at computer doing the same thing. With Nevent create template once. Then just change artist and date. Everything else generates itself. What took hours now takes minutes.
People don't know you do events they would love
You have jazz concert Friday. Send to your whole database. But half only go to rock. They ignore it. Unsubscribe. You don't reach the ones who would actually go. With Nevent you save who went to each event. Jazz you send only to jazz people. Rock only to rock people. Reaches who it should reach. More people. Less spam.
You spend on Facebook Ads for each event like starting from scratch
Each new event you pay ads to attract people. Find audience. They come. They leave. Next event you pay again for new people from zero. Throwing money away. With Nevent you keep contact with who already came. People who went to event A get event B first. Spend less. Sell more. Use your own audience.
You have no clue which events make money and which lose
You do several events per month. Some go well. Others not so much. But you don't know which actually profit and which make you lose. You go blind repeating what doesn't work. With Nevent you see which events really make money. How much you spend on each. How much you get. Stop doing what doesn't work. Do more of what does.
Why promoters love CRM for events
Event specific activity
Every feature, filter, tag, segment, automation and integration has been specifically developed for live events.
Maintain ownership of your data
Maintain complete ownership of your audience data and export a CSV at anytime.
Event specific customer support
Gain around the clock support from event marketing professionals.
Tools for promoters
Everything you need to manage multiple events
Reusable templates for all your events
Create base once. Each new event: 15 min setup vs 4 hours manual. Save 185 hours/year.
Multi-event view in single dashboard
Manage 50 events from one screen. See total revenue, upcoming, active, completed.
Automatic cross-selling between events
Jazz fans receive flamenco (related), not heavy metal. Increase conversion 3x.
Profitability analytics per event
Which events make real money. Which has better ROI. Optimize portfolio based on data.
Automatic tagging by genre and history
Attended 3 jazz events = 'Jazz Fan'. Next jazz: automatic early bird.
Automatic reactivation between events
Came to event A 2 months ago, didn't buy B or C. SMS: 'We miss you! Event D similar to A with 30% off'
AI that predicts which event will sell better
Based on history: 'Next Beatles tribute will sell 340 tickets, your record is 280. Increase capacity'
FAQ
Frequently asked questions
How do I manage 50 events without going crazy with manual marketing?
Reusable templates. First jazz event: design base email+SMS with placeholder [ARTIST], [DATE], [VENUE]. Save as 'Jazz Template'. Event 2 jazz: select template, change 3 fields, system generates everything automatically with correct design. You can also clone complete event: 'Clone Miles Davis Tribute' → change date and artist → done. Event setup: 15 min vs 4h manual. Promoter with 60 events/year recovered 180 hours (22 work days).
How do I cross-sell between events of different genres?
Nevent automatically tags by attended genre: Jazz, Rock, Indie, Flamenco, Electronic. You create 'affinity maps': Jazz fans → may also like Flamenco Fusion, Soul, Blues. Rock fans → Metal, Punk, Grunge. DON'T cross Jazz with Heavy Metal (low affinity). System recommends: 'Next flamenco event, send to tags: Flamenco + Jazz + Soul (400 people) = 28% conversion. Don't send to Rock/Metal (2% conversion, waste).
Why is my CAC so high and how do I lower it?
High CAC = you acquire new audience each event without reusing. Event 1: Facebook Ads €2K → 45 tickets = €44 CAC (you lose money). Solution: capture emails event 1. Event 2 (similar genre): email to event 1 base → 35 tickets no ads = €0 CAC. Event 3: base event 1+2 → 60 tickets, €5 CAC (only server costs). Average CAC events 2-5: €8 vs €44 initial. Real promoter went from €38 CAC (lost €13/ticket at €25) to €9 CAC (earns €16/ticket).
Can I see which events were actually profitable and which lost money?
Yes. Dashboard 'Revenue per Event' shows: Jazz Event = €2.8K revenue, €800 marketing, €600 venue, €200 other = €1.2K net. Rock Event = €4.5K revenue, €2K marketing, €1.2K venue, €300 other = €1K net. Jazz more profitable although rock billed more (lower expenses). You also see: sales velocity (how many days to sell-out), average ticket, real vs sold attendance. You optimize portfolio: more 'Jazz' type events (high profitability), less 'Rock' (bills a lot but spends more).
How do I reactivate people who came to one event but didn't buy the next ones?
System detects 'engaged but inactive': came to event A 3 months ago, opened emails events B and C but didn't buy. Reactivation campaign: 'Hi María! You came to Miles Davis in March. This month we bring John Coltrane (similar style) + special early bird only for fans who were in March: 35% off'. Also: if didn't open last 3 emails, switch channel to SMS/WhatsApp. Reactivation rate: 20-25%. Promoter recovered 140 inactive/month = €3.5K additional revenue.
Can I automate email sequences for each event or must they be done manually?
You can automate completely. Create 'Journey per Event': D-30 (event announcement), D-21 (early bird), D-14 (reminder), D-7 (last call), D-1 (practical info: how to get there), D+1 (thanks+survey), D+7 (next similar event). System executes automatic journey for each new event. You just activate journey, it sends 7 emails at optimal moments. Promoter with 50 events/year: automated 350 emails (50 events x 7 emails) that were previously done manually.
Does the system tell me which events will sell better before doing them?
Yes, prediction based on history. You've done 5 Beatles tributes: average 280 tickets sold, 12 days to sell-out. System predicts: 'Next Beatles: will sell 310 tickets (10% more than average), sell-out in 9 days. Increase capacity or raise price'. Also: 'New artist Jazz event: similar to other jazz, predicts 180 tickets. Your jazz record: 220 (Miles Davis). Realistic expectation: 160-200'. Adjust marketing budget based on prediction, not intuition.
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