WhatsApp Marketing that sells more tickets for events and festivals

WhatsApp combines the best of both worlds: 99% open rate of SMS + multimedia richness of email. Key advantages for events: 1) Fans are already on WhatsApp daily, 2) You can send lineup images, teaser videos, animated GIFs, 3) Visible "read" status to know who saw the message, 4) Two-way conversations to resolve questions instantly, 5) Interactive buttons (buy ticket with 1 click), 6) 3-7x higher engagement than email. Additionally, Nevent integrates WhatsApp with ticketing and CRM, enabling advanced segmentation by purchase history and events attended.

Yes, completely. Nevent facilitates migration from any platform (Mailchimp, Brevo, MailerLite, HubSpot, etc.). You can import your contact lists via CSV with all their custom fields. We also maintain engagement history when possible. To use WhatsApp, contacts must have given explicit opt-in consent according to GDPR regulations. Our support team guides you through the entire migration and opt-in setup process. Most clients complete migration in less than 1 week.

Nevent's WhatsApp marketing is directly integrated with our CRM, which unifies all ticketing data. You can create ultra-specific segments like: "Fans who bought VIP at the last 2 festivals but haven't purchased for this event", or "Electronic music attendees in Barcelona with spend >€100". You combine purchase criteria (events attended, ticket type, spend), demographics (age, gender, location), engagement (messages opened, clicks) and behavior (pre-sale registrations, abandoned carts). Segments update in real-time automatically.

With Nevent you can send via WhatsApp: 1) Images (JPG, PNG, WebP up to 5MB) - ideal for lineup reveals, flyers, venue maps, 2) Videos (MP4 up to 16MB) - event trailers, past edition highlights, 3) Animated GIFs - countdowns, reactions, 4) Documents (PDF) - event guides, detailed schedules, 5) Audio - personalized artist messages, music previews. We also support interactive buttons (up to 3 CTAs), option lists, and locations. All content can be dynamically personalized per contact using CRM variables.

Nevent tracks the complete journey from WhatsApp to ticket purchase. The dashboard shows: deliveries, reads (blue check), link clicks, conversions (tickets sold), revenue generated, and ROI per campaign. You can see which multimedia messages generated most engagement, which segments convert best, and compare performance between text vs. multimedia campaigns. We also show advanced metrics like average time from read to conversion, response rate in two-way conversations, lifetime value of user acquired via WhatsApp, and multi-touch attribution when a fan interacts with multiple channels.

For professional WhatsApp marketing campaigns, you need to use WhatsApp Business API with a verified number. Nevent helps with the entire process: 1) If you don't have a number, we provide a dedicated one for your event brand, 2) If you already have a business number, we migrate it to Business API without losing contacts, 3) We manage the verification process with Meta (green badge), 4) We configure all technical setup. We do NOT recommend using personal WhatsApp because: it has a 256 contact broadcast limit, no analytics, violates terms of service, and you can be banned. With Business API you can send to unlimited audiences with guaranteed deliverability.

Yes, completely. You can create automated workflows based on specific triggers: when someone buys a ticket (multimedia confirmation message + practical info with map + VIP upsells), registers for pre-sale (nurturing series with countdown), abandons cart (recovery with special offer), attends event (post-event follow-up with photo gallery), has birthday (special discount with animated GIF), etc. Sequences can include delays, conditions (if/then), multimedia content personalized by event or ticket type purchased, and auto-responses with chatbot. Once configured, they work automatically and you can see real-time performance of each workflow step.