Calculate the economic potential of your attendee database
Monetizing attendees is not about selling more tickets
It's about stopping blind communication and starting to make decisions based on information about your audience.
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Indicative estimate. We do not store information or personal data.
Frequently Asked Questions
Is this calculator only for large festivals?
No, both the calculator and our CRM solution work for festivals of any size. From small events with 500 attendees to mega festivals with over 100,000. What matters is not the size, but having a contact database. Even small festivals can generate significant revenue by properly monetizing their audience with a specialized CRM.
How much money can a festival generate with email marketing?
It depends on your festival size. For example, a festival with 50,000 attendees and an active database can generate between €84,000 and €168,000 in additional revenue per edition. Smaller festivals (5,000 attendees) can generate between €8,000 and €16,000. The range depends on database activation and segmentation strategy.
What data do I need to calculate revenue potential?
You need 4 basic data points: (1) Total attendees per edition, (2) Average ticket price, (3) Size of your contact database, and (4) Whether you have done email marketing campaigns before. With this data you will get an accurate estimate of untapped economic potential.
Is it profitable to monetize a festival database?
Absolutely. Festivals that monetize their database generate recurring revenue between editions. Similar festivals have increased their revenue by an additional 15-30% through personalized communication, complementary product sales, and segmented sponsorships.
How is the value of a festival database calculated?
The value is calculated considering: email open rate (15-25%), conversion rate (2-5%), average ticket, and purchase frequency. An active contact in festivals is worth between €12 and €24 annually in potential revenue. The simulator multiplies this value by your database size.
How accurate is the simulator?
The simulator uses estimation algorithms to calculate revenue potential. Results are presented as a range (min-max) to reflect variations based on strategy and execution. This is an indicative estimate that should be validated with your specific case.
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