Unified omnichannel communication
They trust Nevent
Only 20% open your emails, 80% don't see your messages
You depend only on email while SMS has 95% open rate and WhatsApp 98%.
You only use email (which has 20% open rate)
You send important email: lineup announcement, event reminder, last-minute change. Only 20% open it. 80% don't even see it. Result: critical communication that never arrives. Meanwhile, SMS has 95% open rate, WhatsApp 98% open + 40% response. You're using the worst performing channel.
Critical info gets lost in spam or ignored inbox
Schedule change email: to spam. 24h reminder: inbox, never opened. Access instructions: read 5 min before event (too late). Email isn't reliable channel for urgency. People check WhatsApp every 10 minutes, email every 3 days. Wrong channel = message doesn't arrive.
You use separate tools (Mailchimp, Twilio, WhatsApp Business)
Email in Mailchimp, manual SMS with Twilio, WhatsApp Business app on mobile. Three separate tools, zero coordination. You don't know who received what on which channel. Can't do multichannel sequences. 10x manual work. Omnichannel requires unification, not scattered tools.
You don't know which channel works best for each person
Some open emails religiously. Others never check inbox but respond to SMS in 2 minutes. Others live on WhatsApp. You send everything via email = lose 80% who prefer another channel. Without analytics by channel and by person, you can't personalize. Result: low conversion because you use wrong channel.
How to unify omnichannel with Nevent CRM
Why omnichannel is the future
Email-only no longer works. Audiences are fragmented: some on inbox, others on SMS, others on WhatsApp. Events using omnichannel strategy increase attendance 25% vs email-only. Personalization by preferred channel is the new norm.
Quantifiable and real results
Average data from events with omnichannel on Nevent CRM.
Frequently asked questions
Why do I need omnichannel if I already have email?
Email only has 20% average open rate. SMS has 95% open rate, WhatsApp 98% open rate and 40% response rate. If you only use email, 80% of your audience doesn't even see your messages. Omnichannel combines the best of each channel: email for long content, SMS for urgency, WhatsApp for conversation. Events with omnichannel increase attendance 25% vs email only.
When do I use email, when SMS, and when WhatsApp?
Email: long content (lineup announcement, aftermovie, newsletters). SMS: urgency and critical reminders (48h before event, last-minute changes, ticket access). WhatsApp: two-way conversation (attendance confirmation, answer questions, customer support). CRM automatically suggests optimal channel based on message type and user preferences.
How do I know which channel each person prefers?
CRM analyzes historical behavior: who opens emails, who responds to SMS, who interacts on WhatsApp. Creates automatic profiles: 'Email-preferred' (high email open, ignores SMS), 'SMS-preferred' (responds quickly to SMS), 'WhatsApp-native' (actively converses). Sends each message via the channel where each person has highest engagement. Personalization increases conversion 3x.
Won't I saturate people with so many channels?
Not if you do it right. Omnichannel is NOT sending the same message across 3 channels. It's choosing the right channel for each message type. Example: lineup announcement via email (long content), 48h reminder via SMS (urgency), attendance confirmation via WhatsApp (conversation). Each channel has its purpose. Saturation comes from repeating, not from personalizing.
Isn't WhatsApp for events spam?
Only if you use it wrong. WhatsApp Business API (professional version) requires explicit opt-in: user must give you permission. Once opt-in, use WhatsApp for: confirmations (1 click), important reminders, answering questions, customer support. NOT for daily newsletters. Average response rate: 40% (vs 6% email). Users value immediacy and real conversation.
How much do SMS and WhatsApp cost vs email?
Email: almost free (~€0.001/email). SMS: €0.03-0.08/SMS by country. WhatsApp Business API: €0.005-0.02/message. Example: campaign to 10,000 people → Email €10, SMS €500, WhatsApp €100. Seems expensive, but ROI is superior. If SMS increases conversion 30% vs email, cost pays for itself 10x. Use email for volume, SMS/WhatsApp for critical high-conversion moments.
Unify your omnichannel communication
Discover how Nevent CRM unifies email, SMS and WhatsApp to maximize engagement.
See CRM for events