Mobile app with your logo that attendees carry in their pocket

It's a white label mobile app that attendees download from App Store or Google Play. The process is very simple: we automatically capture all information from your website and other sources, without you having to configure anything manually. In 3 weeks the app is ready to publish. Inside the app attendees see: artist lineup, schedules by stage, interactive venue map, 24/7 support chatbot, cashless top-up, PUSH notifications with important alerts. You control all content from your Nevent backoffice without needing to code. You customize logo, colors, typography and which modules to show (you can activate/deactivate cashless, map, lineup as needed). The app is published with your name, Nevent doesn't appear anywhere. Attendees download it before the event and keep using it after to receive alerts for upcoming editions.

The average open rate of PUSH notifications is 80%, meaning 8 out of 10 people who have your app read the alert in the first 5-10 minutes. This is 4 times more than email (20% open rate) and 40 times more than an Instagram post (2% organic reach due to algorithm). PUSH notifications are messages that appear on the mobile screen even when the app is closed, that's why they work so well. You can segment alerts: only techno fans receive after party techno notification, only VIPs receive backstage offer, only north zone attendees receive schedule change alert in that zone. Examples of effective alerts: "Schedule change - [Artist] now at 11pm", "Last hour of merch with 30% off", "Rain starting, pick up your raincoat at Info Point".

No, the cashless module is included in the Superapp plan with no additional fees from Nevent. The only fees that apply are the standard payment gateway fees (Stripe, Redsys, etc.) which are usually 1.5-2% + €0.25 per transaction, same as if you accept physical cards. Attendees top up balance in their virtual wallet from the app using credit/debit card. During the event they pay with NFC wristband or QR without taking out the mobile. Unspent balance is automatically refunded post-event according to the configuration you choose (immediate, 7 days, 30 days). You see in real-time from the backoffice: total topped up, average spending per attendee, which products sell more, activity peaks per hour.

70% of queries at events are repetitive: schedules, service locations, minimum age, refund policy, what's allowed to bring. The chatbot instantly answers these questions based on FAQs you configure from the backoffice. It works 24/7, even at 3am when your team is sleeping. Examples of questions it solves alone: "Where's the nearest bathroom?" → shows map with location, "What time does [Artist] play?" → shows stage schedule, "Can I enter with backpack?" → configured answer in FAQs. The chatbot dashboard shows you statistics: which questions are asked most, which don't have configured answer (so you can add them), peak activity hours. Real support time reduction: 80%, because your team only handles complex cases or specific complaints.

Yes, it's 100% white label. From the backoffice you upload: your logo (appears on start screen and top bar), main colors (applied to buttons, menus, backgrounds), typography (if you have corporate font), background images. The app is published on App Store (iOS) and Google Play (Android) with your event or brand name, "Nevent" doesn't appear anywhere. We handle the publication process (you don't need Apple/Google developer account). You can also configure which modules to show according to your event: if you don't have cashless, deactivate it; if you don't want chatbot, hide it. The app reflects 100% your brand visual identity, attendees feel it's YOUR event's official app.

You get data that goes far beyond email: (1) Favorite artists: which artists they marked on agenda, which they shared on networks. (2) Venue behavior: with GPS location permission, you see heatmaps of where people concentrate, which areas are empty, movement flow between stages. This helps you optimize distribution of bars, bathrooms, security in upcoming editions. (3) Cashless spending: how much each attendee topped up, which products they bought, at what time they spend more. Segment by spending level: big spenders (>€100), medium spending (€40-€100), low spenders (<€40). (4) Interactions: which app sections they visit most, which schedules they check, how many times they open the map. (5) Post-event engagement: who keeps using the app after, who responds to surveys. All data is GDPR compliant, anonymized and with user consent.

The app generates additional revenue in 4 ways: (1) Upselling during event: send PUSH to VIP users "Backstage meet & greet available - 50 spots for €80", notification to merch fans "Limited edition t-shirt - today only €25". (2) Cashless top-up offers: "Top up €20, get €2 bonus free" incentivizes larger top-ups. (3) Cross-selling based on behavior: techno fans receive techno after party offer, attendees who spent >€80 receive VIP upgrade with discount. (4) Retention for next events: after festival, PUSH with "Early bird for next edition - 40% discount only for 2024 attendees". Real revenue increase: 15-25% additional compared to events without app. Example: festival of 5,000 attendees with average ticket €50 = €250,000 base revenue. With app and strategic offers: +€37,500 - €62,500 additional in upselling, cashless and merchandising.