CRM and Marketing for Music Festivals
You have 5 years of attendees in Excel and don't know who returns each year
After 5 editions, you have 50,000 contacts scattered across Dice, Fever, Enterticket files and Excel. You don't know if María who bought in 2019 returned in 2023. Each year you send the same generic email to everyone. With Nevent we unify your entire historical database in one CRM. We automatically identify recurring vs new attendees. You send early bird only to loyal fans (60% conversion) and reactivation campaigns to those who didn't return (30% recovery). Real example: 10K attendee festival sold 2,400 additional early birds just by segmenting by attendance year.
Your early birds don't sell because you send them Monday when nobody buys
You launch early bird Monday at 10am because "you have to take advantage of the start of the week". Result: 80 tickets sold out of 500 available in 2 weeks. The problem isn't the price or offer, it's the timing. People buy tickets Thursday 7-10pm when planning the weekend, not Monday morning. With Nevent you schedule emails for Thursday 7pm + reminder SMS Saturday 11am. Same festival, same offer, different timing: 380 tickets sold in 2 weeks. Early bird sells out 3 weeks before event instead of day of concert.
You send techno to reggaeton fans and lose 70% conversion
Your festival has 3 stages: techno, reggaeton and indie. You send the same email to your entire database promoting the techno headliner. Reggaeton fans ignore it (70% don't open), indie fans unsubscribe. With Nevent we automatically tag by preferred genre based on purchase history and behavior. Techno email only for techno fans (45% open rate vs 12% generic). Separate reggaeton campaign for Latinos (38% conversion). Indie for hipsters who went to Primavera Sound. Result: 3x more conversion with same budget, just changing targeting.
Revenue concentrated in July-August and rest of year without income
Your festival is in August. January to May: €0. June: early bird (€45K). July: on sale (€180K). August: last minute (€90K). September to December: €0 again. With Nevent you maintain contact all year: post-festival survey (September), merch raffle (October), next edition dates announcement (November), Christmas presales (December), early bird January, Valentine's offers (February), bring-a-friend campaign (March). Result: revenue distributed over 12 months, not just 3. Real festival went from €315K concentrated in 3 months to €420K distributed over 10 months.
Complete platform for festivals
Frequently asked questions
How do I unify 5 years of data from different ticketing platforms?
You import CSVs from Dice, Fever, XCEED, Enterticket, Onebox or any platform. Nevent automatically identifies duplicates (same email, phone or name) and creates a unique profile per person. If María bought on Dice 2019, Fever 2021 and Enterticket 2023, she appears as 1 contact with complete history of 3 purchases. The process takes 2-3 days. No technical knowledge required.
Why don't my early birds sell even though the price is low?
90% of promoters send early bird Monday morning "to take advantage of start of week". But people buy tickets Thursday 7-10pm when planning the weekend, not Monday 10am at work. Nevent includes timing analysis: automatically tests Monday 10am vs Thursday 7pm vs Saturday 11am. Identifies your optimal purchase window (varies by audience). Festival went from 80 early birds sold (Monday) to 380 (Thursday 7pm) without changing price or offer.
How do I know what music genre each attendee likes?
Nevent analyzes behavior: which artists they marked as favorites in app, which stage they visited most (location heatmap), which emails they opened (techno vs reggaeton), purchase history (did they buy the year of techno headliner?). Automatically tags: "Techno Fan", "Reggaeton Fan", "Indie Lover". You can also do post-event survey: "What genre do you prefer?" and save response in profile. Segmentation improves conversion 3x.
Can I send campaigns all year or only during sales season?
You can and should. Festivals that only communicate June-August lose €100K+ in additional revenue. Annual calendar: Sept (post-event survey), Oct (merch raffle), Nov (dates announcement), Dec (Christmas presales), Jan (early bird), Feb (Valentine's), Mar (bring friend), Apr (lineup reveal), May (on sale), Jun (last call), Jul (reminders), Aug (event). Real festival went from €315K (only 3 months) to €420K (12 months) maintaining continuous contact.
What do I do with attendees who came in 2019 but not in 2023 or 2024?
Automatic reactivation campaign. Nevent detects "inactive >2 years". Personalized email: "We miss you María! You came in 2019 when [artist] played. This year [similar headliner] returns. Special early bird only for former fans: 40% off". SMS reminder 7 days later. Recovery rate: 25-30%. 8K attendee festival recovered 600 inactive = €27K additional revenue.
Does the mobile app require development or programming?
No. App ready in 3 weeks without programming anything. We automatically capture info from your web: lineup, schedules, map. You upload logo and colors from backoffice. We publish on App Store and Google Play with your name. Includes: PUSH notifications (80% open rate), integrated cashless, AI chatbot, interactive map. Cost: included in Nevent plan, no extra for app.
Can I see how much my festival is billing in real time?
Yes. Dashboard shows revenue in real time: total billed, confirmed attendees, sales velocity, capacity projection ("at this rate fills in 12 days"), comparison vs last year ("+15% vs 2023"), revenue by phase (early bird €45K, on sale €180K). You also see ROI by channel: how much email vs SMS vs Instagram ads generated. Integrates with Dice, Fever, XCEED, Enterticket.
Thousands of festivals trust Nevent
Recibe estrategias para llenar tus eventos
