Skip to main content
Monetize database
Generate recurring revenue between editions
Segment audience
Increase conversion 3x with advanced segmentation
Retain attendees
From 20% to 60% repeat attendance
Omnichannel communication
Email + SMS + WhatsApp unified in one CRM
Increase attendance
Fill your capacity with data-driven strategies
Manage multiple events
Centralized CRM for multi-event promoters
CRM for events
Manage and segment your event audience
Email Marketing
AI email campaigns that sell tickets
SMS Marketing
Personalized SMS with 98% open rate
AI Chatbot
Handle thousands of attendees with AI 24/7
Integrations
Connect with your favorite tools
Revenue Calculator
Calculate your festival revenue potential
Client Portal
Access support portal and documentation
Developers
Technical API documentation
🇪🇸ES Login Request information
Solution

Generate revenue between editions

Your community is there 12 months a year. With our specialized CRM you can keep the relationship active and create new revenue streams while preparing the next edition.
Calculate my potential

They trust Nevent

Sound familiar?

Your community is there year-round, but you only connect during sales season

You've worked hard to build an incredible community. The challenge is keeping that connection alive 12 months.

Email marketing campaign analytics panel showing open and conversion rates in events CRM

All your energy goes to a single sales moment

You spend months creating content, announcing artists, building anticipation. And it works: you have thousands of people following you. But when ticket sales close, the connection cools. Meanwhile, your brand stays alive all year.

Audience segmentation interface with RFM filters and purchase behavior for festivals

You have the data but no time to use it

You know who bought, when and what type of ticket. But between preparing logistics, coordinating vendors and closing the lineup, who has time to analyze data? The information is there, but leveraging it is another task on your list.

CRM audience data dashboard showing customer value metrics and attendance frequency

Revenue concentrates in a few weeks

If sales go well, great. If they go regular, the whole year gets complicated. And between editions, cash flow drops. Meanwhile, your community is still there: people who already know you, who trust you, who would buy again if they had something to buy.

Marketing campaign automation system with scheduled workflows for festivals

Each message goes to your entire list equally

Writing a newsletter takes time. In the end, you send the same message to everyone: those who return each year and those who came once three years ago. You know not everyone wants to receive your emails equally, but personalizing for each group is a titanic task.

The solution

How to monetize with Nevent CRM

Group your audience automatically
The system identifies for you who your best customers are, who returns each year, who prefers each type of music. You create groups once and then send them what they really care about. No manual analysis, no spreadsheets.
Scheduled campaigns that launch themselves
Configure once what you want to offer and when: presales for your most loyal fans, merchandise from their favorite artist, special experiences. Then the system sends it automatically at the right time. You forget about it.
See how much each person is really worth
A simple panel shows you who has spent the most, who comes each year, who engages with your messages. So you know where to focus your time and budget: on people most likely to buy again.
Reach via email, SMS or WhatsApp
Email works, but many people ignore it. With SMS and WhatsApp you reach directly to their mobile. The system can automatically choose the best channel for each person based on how they've responded before. More chances they'll read you.
Recover people who came before
The system detects who came to past editions but hasn't bought this year. You can automatically send them a special reactivation offer: a discount, early access, or simply remind them you're back. Many just need that push.
Identify who's closest to buying
The system analyzes behaviors and tells you which people are most likely to buy soon. So you can focus your time and budget on those who are most ready, instead of investing the same in your entire list.

Why monetizing festival database is key in 2025

The traditional festival model is changing. It's no longer enough to sell tickets once a year. The best-performing festivals have discovered their community is their most valuable asset, and keep it active year-round with specialized CRM strategies.

Quantifiable and real results

Average data from events that monetize their database with Nevent CRM.

12 months
Of active revenue
Monetize your audience year-round, not just 1 month
30%
Presale before lineup
Sell to superfans 3-4 months before announcement
80%
Automated work
Campaigns on autopilot while you create experiences
FAQ

Frequently asked questions

Can I really generate revenue with my audience between editions?

Yes. Your community is there 12 months a year, not just during ticket sales. Many events generate revenue with exclusive presales for loyal fans, personalized merchandise, special experiences, or smaller off-season events. The key is keeping the conversation active with your community and offering things they truly care about.

What types of initiatives work best for generating recurring revenue?

Those based on exclusivity and personalization. Early presales for loyal fans (before public announcement), merchandise from each group's favorite artist, limited special experiences, backstage access, smaller events in other cities. What matters isn't the campaign type, but that it's directed at the right group with the right offer at the right time.

How do I start grouping my audience if I've never done it?

Start simple. The most useful basic groups are: people who return each year, people by preferred music genre, best customers by spend, and people who haven't opened your emails in months. With these 4 groups you can already personalize messages. The CRM automatically identifies these patterns and suggests them. You don't need to be a data expert.

Do I need to hire more people to manage this?

Not necessarily. Most events manage it with the team they already have. The system automates much of the work: identifies groups, schedules campaigns, sends at the right time. Your team focuses on strategy: what to offer, when, and creating content. Many events dedicate 2-4 hours per week once everything is set up.

How long does it take to get it running?

The technical part is quick (connecting your ticketing system). What takes time is strategy: deciding which groups to create, which campaigns to launch, testing and adjusting. The fastest events see results in 1-2 weeks with personalized presales. Others prefer to take 1-2 months to plan their full year strategy well. No rush: your audience isn't going anywhere.

What if my audience gets tired of receiving emails?

That's why personalization exists. The problem isn't how many emails you send, it's whether they're relevant. If you send the same generic message to everyone, yes, they'll get tired. But if the techno fan only receives techno offers, if your best customer receives exclusive experiences, and if the basic ticket buyer receives accessible presales, each message adds value. Plus, you can use email, SMS or WhatsApp depending on what works best for each person.

Calculate your database's potential

Discover how much additional money you can generate between editions. Free simulator in 2 minutes.

Calculate now (free)