Segment your audience automatically
They trust Nevent
You send the same email to 10,000 people and only 2% convert
Your audience isn't homogeneous. VIPs don't want the same as first-timers.
You treat everyone the same (and that's why it doesn't work)
Generic newsletter to entire base. VIP gets same as one-timer. Techno fan sees reggaeton. Result: 80% don't open, 18% open and ignore, 2% convert. Audience isn't homogeneous, why is communication?
You don't know the real value of each attendee
Who are your top 20% generating 80% of revenue? Who comes every year? Who spends most? Without lifetime value segmentation, you treat the superfan spending €500/year the same as the one-time basic ticket buyer. You're leaving money on the table.
Manual segmentation takes hours (you don't have)
Export CSV, filter in Excel, create lists in Mailchimp, import... 3 hours to create a segment. Need 10 segments = 30 hours manual work. And when you update data, start over. Manual segmentation doesn't scale.
2-3% conversion rate vs 15-20% possible with segmentation
Generic email: 2-3% conversion. Segmented email (VIPs with VIP offer, techno fans with techno event): 15-20% conversion. Same audience, 7x more conversion. Personalization isn't nice-to-have, it's revenue multiplier.
How to segment with Nevent CRM
Why segmentation is key in 2025
Attendees expect personalization. Generic newsletters go straight to spam. Advanced segmentation isn't optional, it's the difference between 2% and 20% conversion. Events that personalize win.
Quantifiable and real results
Average data from events that segment with Nevent CRM.
Frequently asked questions
Where do I start if I've never segmented my audience?
Start with the 4 most useful basic segments: recurring fans (attended 2+ editions), segmentation by preferred music genre, VIPs by total spend, and inactive (haven't opened emails in 6 months). With these 4 segments you can already personalize communications significantly. Nevent's CRM creates them automatically when connecting your ticketing.
How many segments should I have?
Depends on your size. Small events (500-2,000 attendees): 4-6 basic segments. Medium events (2,000-10,000): 8-12 segments. Large festivals (10,000+): 15-25 segments. What matters isn't quantity, but that each segment receives truly different communications. Better 5 well-worked segments than 20 ignored ones.
Does segmentation work for one-time events or only recurring ones?
Works for both. Recurring events have an advantage (historical data), but one-time events also benefit enormously: segment by purchase timing (early bird vs last-minute), by ticket type (VIP vs general), by acquisition channel (organic vs paid ads), by content engagement. Personalizing increases conversion even without history.
How do I measure if my segmentation is working?
Compare metrics by segment: open rate, click rate, conversion rate. If VIPs have 45% open rate vs 18% average, it works. If techno fans convert 3x more at techno events, it works. CRM shows comparative dashboard in real-time. Goal: each segment should have engagement significantly higher than generic broadcast.
Can I combine multiple segmentation criteria?
Yes, and that's where the magic is. Example: 'Techno fans + VIP + haven't bought this year' (reactivation campaign with early access). Or 'First buyers + spent +€100 + live in Madrid' (invitation to exclusive Madrid event). CRM allows complex segments with multiple AND/OR conditions. More specific means more personalized offer.
Does automatic segmentation replace my event knowledge?
No, it complements it. AI suggests segments based on data (detects patterns you didn't see), but you decide strategy: what to offer each segment, when, and how. Your event knowledge + CRM data = perfect combination. System automates analysis and execution, you maintain strategic control.
Segment your audience today
Discover how Nevent CRM can help you segment automatically and multiply conversion.
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