CRM for Concert Venues and Clubs
Guest lists lost between WhatsApp and messages
Every weekend same thing: lists on WhatsApp, emails, Instagram. People show up and you don't know where they came from. Free people get in who aren't even registered. You lose total control. With Nevent each promoter sends their own list from their phone. Everything centralizes automatically. At the door scan QR and done. You know exactly who brought each person.
You send the same promo to everyone and nobody shows up
You have techno night Friday. Send message to your whole list. But half only go to reggaeton. They unsubscribe. Get annoyed. Never come back. You lose customers by sending wrong stuff. With Nevent you automatically separate who goes to what music. Each person only gets what they like. More people, fewer unsubscribes, better vibe.
Promoters who say they bring people but always come empty
You pay several promoters every month. They all promise to bring people. But you have no idea who actually delivers and who's lying to you. You pay for smoke. With Nevent you see exactly how many people each one brings. Numbers don't lie. Cut the ones who don't work. Reward the ones who actually bring real people.
Too many people getting in free who shouldn't be there
You give invitations to staff, friends, press. End of month you see way more free people got in than you thought. You lose money without realizing. You don't know how it happens. With Nevent each invitation is a QR code that only works once. No more sharing screenshots. No more sneaking friends in. Only who should get in gets in.
Why promoters love CRM for events
CRM designed for venues and clubs
Frequently asked questions
How do I manage guest lists from 10 different promoters every week?
Each promoter receives their unique personalized link (e.g. yourclub.com/promoter-carlos). They register guests directly from the link. No more WhatsApp or Excel. System generates automatic QR per person. At the door you scan QR with tablet/mobile: green light = enters, red light = not on list or already entered. Dashboard shows you: Promoter Carlos registered 45, 38 came, 8 paid entry. You pay commission only for those who actually came.
How do I know which promoter really brings people and doesn't lie?
System counts automatically with unique QRs. Promoter A says "I brought 70 people". Dashboard shows: 70 registered, 52 actually came (18 didn't show), 12 paid entry = €360 revenue generated. Compare with Promoter B: 30 registered, 3 came (90% ghost), €0 revenue. You eliminate Promoter B and raise Promoter A's commission. Real club went from paying €1,500/month to 8 promoters to €800/month to only 3 who actually bring people.
Can I prevent people from sharing screenshots of invitations?
Yes. Each complimentary entry has unique dynamic QR: 1 person, 1 use, expires specific date. If you send invitation to Maria and she shares it with 5 friends, only the first one to scan QR enters. The other 4: red light at door. You can also make nominal QRs: "Maria Garcia + 1" (name appears on screen, doorman verifies ID). Club recovered €2.4K/month eliminating duplicate entries from screenshots.
How do I segment between techno fans and reggaeton fans?
Nevent automatically tags by behavior: came Friday (techno) = tag "Techno", came Saturday (reggaeton) = tag "Reggaeton". Also analyzes: what emails they open (techno promo vs latin), what Instagram posts they like, which promoter they came with (techno promoter vs reggaeton promoter). You create campaign: "Friday techno with Carl Cox" only for tag "Techno" (42% conversion). Separate reggaeton campaign: "Saturday Perreo with Latin DJ" only for "Reggaeton" (38% conversion). You increase attendance 2x with same budget.
What do I do with people who used to come every week but no longer come?
System detects "inactive >30 days": people who came regularly but stopped. Automatic reactivation campaign: personalized WhatsApp/SMS "Hi Carlos! We haven't seen you for 5 weeks. This Friday your favorite DJ [name] returns + free drink at bar with this coupon". Recovery rate: 25-30%. Club of 400 people/week recovered 80 inactive = +€1,200/week = €4.8K/month additional.
Can I identify VIPs who spend a lot and give them special treatment?
Yes. Nevent automatically calculates "lifetime value": how much each person spent in total. Identifies VIPs: >€500 spent in 3 months, comes >2 times/month. You send exclusive offer: "Hi Maria! As VIP of the house, we reserve table this Saturday with free bottle + friends list". Also see who are potential "big spenders": came 1 time, spent €120 that night. Offer them loyalty program. Club increased average spend from €18/person to €31 prioritizing VIPs.
Does the system work with physical door entry or only online?
Works with both. Online: you sell from web with payment gateway. Physical door: portable QR scanner (or tablet/mobile). For guest lists + complimentary: pre-generated QRs. For door sale: system generates ticket when collecting cash (registers manual sale). Everything consolidates in same CRM: you see total sold online + door + invitations. Dashboard shows: 180 online + 95 door + 40 free = 315 people total.
Thousands of clubs and venues trust Nevent
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