Template (Excel / Google Sheets) — LM-02
RFM segmentation template for events
Sending the same message to your whole list kills your open rate edition after edition. This template lets you segment by recency, frequency and value without needing a data scientist — just Excel or Google Sheets.
The problem
You send the same message to your entire list and open rates fall edition after edition; you do not know how to segment without a data scientist.
What it includes
- Ready-to-copy RFM table: paste your data and segments calculate automatically
- 4 actionable segments: loyal, at-risk, dormant, and new
- Instructions on what to send to each segment and how often
- Real example with data from a 5,000-contact music festival
Who it is for: Databases of more than 2,000 contacts, festivals with multiple editions.
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