PDF Guide — LM-08
SMS guide for events: when it works, when it does not, and how not to burn your list
SMS has a 98% open rate within 3 minutes, but it is also the channel that generates the most opt-outs when misused. This guide tells you when to use it, how often, and with what copy so it adds value rather than subtracts it.
The problem
You have tried SMS and it went badly (too many opt-outs) or you have not tried at all out of fear; you do not know the channel's best practices.
What it includes
- The 4 moments when SMS beats email: event day, flash sale, last-minute change, and urgency
- The 3 mistakes that spike opt-outs and how to avoid them
- Recommended frequency by event type: clubs, festivals, and venues
- Approved copy templates: short, direct, and free of spam words
Who it is for: Clubs and promoters who need urgent communication and want to add SMS to their channel mix.
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