How do I integrate Google Ads with Nevent CRM?

Connect your Google Ads account from the Nevent integrations panel. Authorize access via OAuth and audience + conversion sync is enabled automatically.

What syncs between Nevent and Google Ads?

Audience segments (via Customer Match), offline conversion events with ticket sales data, and Search, Display and YouTube campaign performance metrics.

Does it work with Performance Max?

Yes. You can feed Performance Max campaigns with Nevent audiences as audience signals and send offline conversions to improve automated bidding.

How much does the integration cost?

The integration is included at no extra cost on Nevent Professional and Enterprise plans. No sync fees, no limits.

Is it privacy compliant?

Yes, GDPR compliant. Data is hashed before sending to Customer Match following Google's policies, and OAuth 2.0 is used for authorization.

Nevent

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Google Ads

Automatically sync Nevent audiences to Google Ads to activate Search, Display, YouTube and Performance Max campaigns with your real ticket buyers.

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Audiences synced from Nevent to Google Ads Customer Match

Live audiences in Google Ads — no manual CSVs

Stop exporting lists and uploading them to Customer Match every week. Nevent syncs your segments directly to Google Ads, keeping audiences always fresh with your real buyer and lead base.

Lookalikes from your best ticket buyers

Use Nevent's purchase and behavior data to build similar audiences in Google. Reach people who look like the fans who already buy tickets, and improve Search and Display ROI.

Audience activation in Google Ads from Nevent

Nevent CRM analytics with Google Ads conversions

Attribute ticket sales to your campaigns

Nevent sends real conversions to Google Ads: tickets sold, value and purchase moment. Optimize by customer value, not by clicks or impressions, and stop paying for traffic that doesn't convert.

Retargeting with CRM data

Create retargeting audiences based on real fan behavior: cart abandoners, attendees of previous editions, subscribers who opened emails but didn't buy. Re-engage on Search, Display and YouTube.