PDF Checklist — LM-01
Warm-up strategy for new sending domains: checklist for event promoters
Warming up a new domain is not optional — it is what separates landing in the inbox from landing in spam. This checklist takes you step by step from day one until you can mail your full list without burning your sender reputation.
The problem
You just migrated from Mailchimp or launched a fresh domain and have no idea how to warm it up without burning your list or landing in spam.
What it includes
- Week-by-week sending ramp plan (days 1–60)
- Minimum SPF, DKIM, and DMARC setup before the first send
- Engaged-subscriber segment to kick off with the best open rates
- Warning signals: when to stop, reduce volume, or change strategy
Who it is for: Festivals and clubs with deliverability problems or just starting to send from scratch.
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