Template / Dashboard (Google Sheets) — LM-05
ROI dashboard for events: how much every marketing euro really earns you
If you cannot prove which channel sells the most tickets, your investment decisions are guesswork. This dashboard connects your campaigns to real revenue and generates the report you need for your partner or sponsor.
The problem
You cannot justify your marketing spend to your partner or sponsors; your data is scattered across four different tools.
What it includes
- Summary panel: investment, attributed revenue, and ROI by channel at a glance
- Guided connectors for email, paid media, SMS, and WhatsApp
- Sponsor report: slides ready to export with key KPIs
- Instructions for cross-referencing data from your ticketing platform with marketing data
Who it is for: Festivals with a marketing budget above 500 EUR per event or with sponsors who demand results.
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