PDF Calendar (week by week) — LM-07
Campaign calendar for the season: what to send every week up to the event
Last-minute improvisation is the main reason promoters fail to get the most from email and SMS. This calendar eliminates the blank page: you have what, when, and who for the entire season.
The problem
Without structured planning you improvise as deadlines approach and always arrive late to the most important campaigns.
What it includes
- 12-week calendar with channel, suggested subject, and segment for each send
- Short season version (4 weeks) and long season version (12 weeks)
- Critical milestones: early bird, last tickets, attendance confirmation, and post-event
- Frequency notes: when to increase cadence without increasing unsubscribes
Who it is for: Seasonal festivals and clubs with monthly programming that need campaign structure.
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