Meta
TikTok
Google Ads
Why your Meta CPA is not your real CPA
Meta counts the results it can see, and the sale happens in your ticketing platform. Your real cost per ticket, and why the algorithm works against you.
Solution · Communicate & scale
Know which channel makes you money and which burns it
Stop splitting budget by gut feeling. Nevent attributes every sale to the channel and campaign that drove it, so you invest where it actually sells.
Know which channel bills and which doesn’t
See how much each channel sells (email, SMS, WhatsApp, ads) and its real return, not just clicks.
From click to ticket sold
Nevent connects each campaign with the real purchase in your ticketing: you know what drove the sale, not who clicked.
Real ROI on your ads
Cross your Meta, Google and TikTok ads with sales to see the return on every euro spent.
Decide where to invest, with data
Move budget to what sells and switch off what isn’t profitable, on data that’s yours.
Frequently asked questions
How does Nevent attribute a sale to a channel?
It connects the campaign (email, SMS, WhatsApp, push or ads) with the real purchase in your ticketing via tracking and purchase data, so you know what drove the sale, not just who clicked.
Does it work with my Meta, Google and TikTok ads?
Yes. Nevent integrates your paid media channels and cross-references them with sales to give you real per-channel ROI.
Do I need to change ticketing provider?
No. Nevent is the marketing and analytics layer on top of your current ticketing; the sale stays where it is and you get the attribution.
Resources
Keep reading
How much did your last email actually sell
Open rate cannot tell a good campaign from a bad one. Three metrics that actually mean something, and two habits you can adopt without changing tools.
Which channel actually sells your tickets
Posters, street teams, radio and social compete for budget with no data behind it. Here is how to measure the channels that leave no trace today.
See our platform in action
Learn how Nevent can take your events to the next level