Kit (email templates + segmentation criteria) — LM-06
Audience recovery kit: re-engage contacts who have not bought in 12 months
Losing 30 to 50 percent of your audience between editions is only normal if you do nothing about it. This kit includes the reactivation sequence and the criteria for deciding who deserves an attempt and who should be suppressed.
The problem
You lose 30–50% of your audience between editions with no reactivation process to recover them.
What it includes
- 3-email reactivation sequence with subject lines that generate curiosity, not spam
- Suppression criteria: who to remove from the list to protect domain reputation
- Optimal window: when to launch the campaign before each edition
- How to measure whether the reactivation worked: metrics and success threshold
Who it is for: Annual or biannual festivals with databases that accumulate inactive contacts between editions.
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