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Link tracking

Link tracking for marketing campaigns

Optimize conversions with trackable links that reveal which campaigns, channels, and audiences drive real sales. Real-time analytics to maximize ROI.
Free
Secure
GDPR Compliant
How it works

Create and track your links in 3 steps

1. Paste your URL - Enter the destination URL you want to track: your ticketing site, official website, landing page, form or any destination page for your campaign.

1. Paste your URL

Enter the destination URL you want to track: your ticketing site, official website, landing page, form or any destination page for your campaign.

2. Generate your link - Instantly get a short nevt.link ready to share via email, social media, SMS or any channel.

2. Generate your link

Instantly get a short nevt.link ready to share via email, social media, SMS or any channel.

3. Analyze results - Access real-time analytics: clicks, geography, devices and traffic sources. Optimize your campaigns with real data.

3. Analyze results

Access real-time analytics: clicks, geography, devices and traffic sources. Optimize your campaigns with real data.

All Features

Everything you need for your marketing campaigns

FAQs

Frequently asked questions

What is a link shortener?

A link shortener is a tool that converts long URLs into short, easy-to-share links. For example, it transforms "https://example.com/very-long-page-with-parameters?id=123" into "nevt.link/abc123". This improves the aesthetics of your links on social media, emails, and marketing campaigns.

How to shorten a link for free?

It's very simple: (1) Paste your long URL into the generator field, (2) Optionally add a custom title, (3) Click "Shorten link", (4) Done! Copy your short link and share it. No registration or personal data required.

Is Nevent's link shortener free?

Yes, it's 100% free. You can create unlimited short links at no cost. To access advanced analytics and real-time stats, you can create a free account at admin.nevent.es.

Nevent vs bit.ly, which is better?

Both tools are excellent, but Nevent specializes in marketing and events. While bit.ly is generic, Nevent offers: (1) Campaign-specific analytics, (2) CRM and event platform integrations, (3) Automatic QR codes, (4) Advanced engagement metrics, and (5) Native GDPR compliance for Europe.

Is it safe to use a link shortener?

Yes, Nevent is completely safe. All links use HTTPS, anti-phishing protection, and we strictly comply with GDPR. Your privacy is guaranteed: we don't sell data, don't track users without consent, and you can create links anonymously.

Why use a link shortener for marketing?

Short links are essential for marketing because they: (1) Improve CTR in emails and social media, (2) Allow campaign performance tracking, (3) Look more professional and trustworthy, (4) Facilitate ROI analysis, (5) Optimize space in ads and SMS, and (6) Increase brand credibility.

What metrics can I see on my marketing links?

With Nevent you can analyze: Total clicks, unique visitors, geographic distribution (countries and cities), devices (mobile, desktop, tablet), browsers, operating systems, traffic sources (referrers), peak activity times, and conversion rates. Ideal for optimizing your campaigns.

Can I use short links in email marketing?

Absolutely! Nevent is optimized for email marketing. Short links improve deliverability (avoid spam filters), increase CTR, enable A/B testing of CTAs, and give you precise analytics on which emails generate more clicks. Compatible with Mailchimp, Brevo, HubSpot, and all platforms.

Do short links work on social media?

Yes, they're perfect for Instagram, Facebook, Twitter/X, LinkedIn, and TikTok. Short links: (1) Don't break your post design, (2) Look cleaner in bios, (3) Track where your clicks come from, (4) Allow changing destination URL without editing the post, and (5) Increase engagement by looking more professional.

Can I create custom links for events?

Yes, with a Nevent account you can create branded links like "nevt.link/my-event-2025". This is ideal for: Event invitations, digital tickets, registration forms, post-event surveys, and promotional campaigns. Plus, it auto-generates QR codes for in-person events.

Do short links expire?

No, links created with Nevent are permanent and don't expire. They will work indefinitely unless you manually delete them. This ensures your historical campaigns, evergreen content, and shared documentation keep working years later.

Can I edit the destination of a short link once created?

With a Nevent account, yes. You can change the destination URL without modifying the short link. This is useful for: Updating landing pages without breaking links, redirecting traffic from past campaigns, correcting errors, and reusing links in different campaign phases.

How does geographic link tracking work?

Nevent automatically detects the country, city, and region of each click through IP analysis (anonymously and GDPR compliant). This allows you to: Segment campaigns by geography, identify potential markets, personalize messages by region, and optimize posting times by time zones.

Does Nevent comply with GDPR?

Yes, we fully comply with GDPR and European privacy regulations. We don't store personal data without consent, offer opt-out options, allow data export/deletion, use EU servers, and you have full control over what data is collected on your links.

Do I need to register to create short links?

No, you can create links completely anonymously without registration. You only need a (free) account if you want to: Access detailed statistics, manage all your links in a dashboard, create custom links, edit destinations, integrate with your CRM, or generate advanced QR codes.