All your audience data, in one place

A CRM platform refers to a system that centralizes customer data in a single, digital platform. This includes contact information, interactions, purchase history, preferences, and any other relevant data to a customer or potential customer.

Nevent's CRM works in exactly the same way, but the data it captures, stores and processes is specific to the events industry. Ultimately, this helps event organizers understand their audience on a deeper level, providing an unparalleled overview of their fans and actionable insights around how they can sell more tickets to their events.

The data is consolidated inside the Nevent CRM and creates individual fan profiles which detail information such as previous and upcoming event attendance, ticket purchase history, pre-sale registrations, competition entries, ticket waitlists, music and podcast streaming history, marketing interactions, and much more.

This data can then be filtered to find groups of fans (or segments) which share similar attributes or ticket purchase intent. These segments can then be marketed to with targeted messaging and offers through Nevent's range of marketing tools.

A CRM will typically pull data from a range of different sources, integrations and data capture tools. These include manual data entry, web forms and landing pages, marketing tools, customer surveys, purchase transactions, and more.

With a CRM that is designed for events, like Nevent, data is collected and managed in a similar way. At its core, Nevent is designed to play nicely with a range of third-party platforms such as ticketing providers to capture, sync and import data. Along with ticketing providers, Nevent can also import data from advertising platforms, previous email marketing, and CRM platforms. In most cases, users simply have to turn on a sync button in the platform and data will immediately start flowing. Once data is flowing in, Nevent helps clean and organize your data, creating and updating fan profiles in real time.

Nevent also offers a range of gamified data capture tools such as pre-sale, waitlist, competition and ballot campaigns. These tools have been known to rapidly boost audiences and capture fans with strong ticket-purchase intent. Customers like Hardware have reported audience growth from 0 to 100,000 contacts in just six months of using a campaign.

Once data is stored inside the CRM, it can be filtered and segmented. From here, Nevent also enables your data to flow the other way. This means any segments and lists users create can be automatically synced to advertising channels like Facebook and Instagram.

Nevent is designed to meet and exceed modern privacy standards across the globe. Any data that you import into Nevent remains yours to own. It does not get shared with anyone else or used in any other way.

Having a CRM that's been purpose built for events, like Nevent, enables organizers and promoters to streamline their marketing operations, enhance fan engagement and optimize ticket sales.

Nevent helps events by:

• Growing their audience
• Selling more tickets
• Consolidating ticketing data from multiple sources
• Building fan profiles
• Filtering and segmenting audience lists
• Attributing ticket sales to marketing efforts
• Coordinating and automating campaigns
• Email and SMS marketing