# Nevent - Event Marketing Platform

> https://nevent.ai

## What is Nevent?

Nevent is an all-in-one CRM and marketing platform built specifically for events, festivals, concerts, and nightclubs. We help event organizers grow their audience, boost ticket sales, and create unforgettable experiences.

## Core Products

### Nevent AI — Agentic Marketing for Live Events
URL: https://nevent.ai/es/features/nevent-ai

MCP (Model Context Protocol) connector that lets Claude, ChatGPT and any MCP-compatible AI client access the Nevent CRM in natural language. Promoters can analyze campaigns, create segments, prepare emails/SMS/WhatsApp campaigns and generate executive reports by chatting with the AI — no SQL, no dashboards, no waiting for the marketing team. Privacy by design: data never leaves the tenant, no model training, granular per-agent permissions. Available in early access for Professional and Enterprise plans. This is the first agentic marketing solution built specifically for B2C live entertainment (festivals, clubs, concerts, venues, sports, shows) — distinct from generic platforms (Klaviyo, HubSpot Breeze, Salesforce Agentforce) and from B2B event tools (Swoogo).

### CRM for Events
URL: https://nevent.ai/es/crm-para-eventos

Unified customer relationship management system that consolidates all attendee data from ticketing platforms, social media, and marketing campaigns. Segment audiences by purchase history, attendance patterns, musical preferences, and engagement levels.

### Email Marketing with AI
URL: https://nevent.ai/es/features/email-marketing

AI-powered email marketing platform that generates personalized templates in 4 steps. Features include advanced CRM segmentation, dynamic content personalization, and real ROI attribution. Guarantees 98%+ deliverability with automated infrastructure management.

### SMS Marketing with AI
URL: https://nevent.ai/es/features/sms-marketing

SMS marketing solution with 98% open rate guaranteed. Send personalized bulk SMS campaigns with AI-generated content, advanced audience segmentation, automatic short links, and real-time revenue attribution.

### AI Chatbot
URL: https://nevent.ai/es/features/ai-chatbot

24/7 AI-powered chatbot that handles thousands of attendee questions simultaneously. Integrates with event CRM to provide personalized responses about lineups, schedules, tickets, and event information.

### Event Analytics
URL: https://nevent.ai/es/features/event-analytics

Real-time analytics dashboard for event promoters to control revenue and performance across all events. Features include multi-event billing comparison, year-over-year analysis, multi-touch revenue attribution, sales projections, and automatic underperformance alerts. Integrates with major ticketing platforms (Dice, Fever, Xceed, Enterticket, Onebox, Casfid, Fourvenues), e-commerce platforms (Shopify, WooCommerce), and Meta Ads.

### Superapp
URL: https://nevent.ai/es/features/superapp

White-label mobile app for festivals and events with attendee branding. Features include PUSH notifications (80% open rate), cashless top-ups without queues, 24/7 AI chatbot support, interactive venue maps with heatmaps, and location tracking. App ready in 3 weeks with automatic data capture from website - no manual configuration needed. Attendees download the app to see schedules, top up cashless balance, receive important alerts, and chat with support. Increases revenue 15-25% through in-app upselling and personalized offers.

### WhatsApp Marketing
URL: https://nevent.ai/es/features/whatsapp-marketing

Multimedia WhatsApp campaigns with open rates close to 99%. Native Business API integration, brand-aligned templates, broadcast lists by CRM segment, automated conversational flows and ticket-purchase confirmations. The channel of choice for last-minute sales, VIP communication and post-event surveys.

### Push Marketing
URL: https://nevent.ai/es/features/push-marketing

Push notifications via Nevent's white-label Superapp with 90% visibility rates. Segmented sends by attendee profile, on-site geofencing for venue alerts, day-of-event reminders and last-minute promotions. Ideal for moving tickets in hours and reducing no-shows.

### Marketing Attribution
URL: https://nevent.ai/es/features/marketing-attribution

Cross-channel attribution for live events: email, SMS, WhatsApp, Meta Ads, Google Ads and TikTok Ads. Proprietary attribution model trained on live entertainment behavior, distinguishing festivals, nightlife, concerts and venues. Shows real ROI per channel, owned vs paid media comparison and complete fan journey from first touchpoint to purchase. Native integration with ticketing — no external pixels needed.

### Paid Media
URL: https://nevent.ai/es/features/paid-media

Manage Meta Ads, Google Ads and TikTok Ads campaigns from Nevent using CRM-driven audiences. Lookalike audiences built from VIP buyers, retargeting to website visitors and email openers, attribution tracked back to the same dashboard. Replaces juggling between native ad platforms and exporting CSVs manually.

## Key Features

- **AI Template Generation**: Create marketing content in seconds with context-aware AI
- **Advanced Segmentation**: Filter by purchase history, attendance, location, demographics, and engagement
- **Revenue Attribution**: Track every sale back to specific campaigns with unique tracking links
- **98%+ Open Rates**: Industry-leading SMS open rates and email deliverability
- **Multi-channel Marketing**: Email, SMS, and chatbot all integrated with unified CRM
- **Real-time Analytics**: Dashboard showing conversions, revenue, and ROI per campaign
- **GDPR/RGPD Compliant**: Automatic opt-out management and data protection

## Target Industries

### Festivales de Música
URL: https://nevent.ai/es/industries/festivales

CRM y marketing para festivales de música. Plataforma que ayuda a vender más entradas, fidelizar asistentes año tras año y gestionar toda la base de datos en un solo lugar. Principales casos de uso: unificar base de datos de múltiples ediciones, optimizar timing de early birds, segmentar por género musical, distribuir facturación anual en vez de concentrada en temporada alta.

### Salas de Conciertos y Clubs
URL: https://nevent.ai/es/industries/salas-clubs

CRM para discotecas, salas de conciertos y clubs. Llena eventos cada semana, controla promotores y fideliza público recurrente. Sin Excel ni WhatsApp. Principales casos de uso: guest lists digitales con QR por promotor, segmentación por género musical (techno/reggaeton), control de performance de promotores, control de complimentary entries.

### Promotores de Eventos
URL: https://nevent.ai/es/industries/promotores

CRM para promotores profesionales que gestionan múltiples eventos al año. Automatiza marketing sin copiar/pegar manualmente evento por evento. Principales casos de uso: templates reutilizables, vista multi-evento en un dashboard, cross-selling automático entre eventos, analytics de rentabilidad por evento.

### Deportes (Sports)
URL: https://nevent.ai/es/industries/deportes

CRM para clubs deportivos (profesionales y semiprofesionales) y eventos deportivos puntuales (maratones, torneos, ligas). Renueva abonados, vende entradas para partidos puntuales a no-abonados, activa patrocinadores con segmentos de audiencia en vivo cualificados, y ejecuta campañas push/SMS para día de partido. Cruza ticketing, base de abonados, cashless del estadio y app del club.

### Espectáculos (Shows)
URL: https://nevent.ai/es/industries/espectaculos

CRM para teatros, productoras de musicales, giras escénicas y espectáculos familiares/adultos. Habilita cross-selling sistemático entre producciones, segmentación geográfica para giras nacionales, gestión de abonos de temporada y etiquetado por composición de público (familias, parejas, grupos). Integra con plataformas de ticketing teatral.

### Conferencias (Conferences)
URL: https://nevent.ai/es/industries/ferias-conferencias

CRM para conferencias profesionales y ferias B2B. Activa la base de asistentes entre ediciones, diferencia comunicación para visitantes, expositores y ponentes, ejecuta lead-scoring con activación de expositores y genera encuestas NPS post-evento. Soporte multi-idioma para audiencias internacionales.

## Blog - Marketing y Gestión de Eventos

Nevent's blog provides actionable insights for event organizers, festival promoters, and venue managers. All articles include real case studies, data-driven strategies, and practical implementation guides.

### Featured Articles (Spanish)

**Por Qué tus Early Birds No Se Venden (El Error de Timing que Cometen 9 de cada 10 Promotores)**
URL: https://nevent.ai/es/blog/early-bird-timing-error-promotores-eventos/
Summary: Critical timing strategies for early bird ticket sales. Case study shows how changing email send time from Monday to Thursday increased sales from 12 to 89 tickets in two weeks with the same offer and audience.
Keywords: early bird, email marketing timing, ticket sales, event marketing, conversion optimization
Target Audience: Festival organizers, event promoters, concert venues
Problem Solved: Low early bird conversion rates, poor email campaign performance
Reading Time: 6 minutes

**Secuencia Post-Evento para Fidelizar Asistentes**
URL: https://nevent.ai/es/blog/secuencia-post-evento-fidelizar-asistentes/
Summary: Complete post-event email sequence strategy to increase attendee retention and repeat ticket purchases. Includes timing, messaging templates, and metrics.
Keywords: post-event marketing, attendee retention, email sequences, loyalty building
Target Audience: Event organizers, festival managers, venue operators
Problem Solved: Low repeat attendance, weak customer relationships, lost revenue opportunities
Reading Time: 8 minutes

**Transforma tus Eventos con Datos: La Clave para Conquistar a tu Público**
URL: https://nevent.ai/es/blog/transforma-tus-eventos-con-datos-la-clave-para-conquistar-a-tu-publico/
Summary: Data-driven event marketing strategies showing how to use attendee analytics to personalize campaigns, increase engagement, and boost ticket sales.
Keywords: event analytics, data-driven marketing, audience insights, personalization
Target Audience: Event marketers, festival organizers, data-conscious promoters
Problem Solved: Generic marketing, low engagement, inability to measure campaign effectiveness
Reading Time: 7 minutes

### Featured Articles (English)

**Why Your Early Birds Aren't Selling (The Timing Error 9 Out of 10 Promoters Make)**
URL: https://nevent.ai/en/blog/early-bird-timing-error-event-promoters/
Summary: Critical timing strategies for early bird ticket sales. Case study demonstrates 641% increase in early bird sales by optimizing email send timing based on audience psychology.
Keywords: early bird tickets, email marketing timing, ticket conversion, event promotion
Target Audience: Festival organizers, event promoters, concert venue managers
Problem Solved: Poor early bird conversion, ineffective email campaigns, timing optimization
Reading Time: 6 minutes

**Post-Event Sequence to Retain Attendees**
URL: https://nevent.ai/en/blog/post-event-sequence-retain-attendees/
Summary: Step-by-step post-event marketing automation sequence to build long-term attendee relationships and increase repeat ticket purchases.
Keywords: post-event marketing, customer retention, email automation, loyalty strategy
Target Audience: Event organizers, festival managers, venue operators
Problem Solved: Low repeat attendance rates, weak post-event engagement, revenue leakage
Reading Time: 8 minutes

**Transform Your Events with Data: The Key to Engaging Your Audience**
URL: https://nevent.ai/en/blog/transform-your-events-with-data-key-to-engaging-audience/
Summary: Comprehensive guide to using event data and analytics for personalized marketing campaigns that drive higher engagement and ticket sales.
Keywords: event data analytics, personalization, audience insights, data-driven campaigns
Target Audience: Event marketers, festival organizers, data-focused promoters
Problem Solved: Generic campaigns, low engagement rates, lack of performance measurement
Reading Time: 7 minutes

### Blog Topics Covered

- Email Marketing for Events
- SMS Marketing Strategies
- Early Bird Sales Optimization
- Post-Event Follow-up Sequences
- Attendee Retention Tactics
- Data-Driven Event Marketing
- Audience Segmentation
- Festival Database Monetization
- Ticket Sales Optimization
- Event Analytics and Metrics
- Marketing Automation
- CRM Best Practices for Events

## Solution Pages

Nevent offers specialized solution pages for common event industry challenges:

### Spanish (ES) Solutions

**Monetizar Base de Datos de Festivales**
URL: https://nevent.ai/es/soluciones/monetizar-base-datos-festivales/
Turn your festival attendee database into a revenue engine with targeted marketing campaigns.

**Segmentar Audiencia de Eventos**
URL: https://nevent.ai/es/soluciones/segmentar-audiencia-eventos/
Advanced audience segmentation by purchase history, attendance patterns, and preferences.

**Fidelizar Asistentes a Eventos**
URL: https://nevent.ai/es/soluciones/fidelizar-asistentes-eventos/
Build long-term relationships with attendees and increase repeat attendance rates.

**Comunicación Omnicanal para Eventos**
URL: https://nevent.ai/es/soluciones/comunicacion-omnicanal-eventos/
Unified email, SMS, and chatbot communication across all customer touchpoints.

**Aumentar Asistencia a Eventos**
URL: https://nevent.ai/es/soluciones/aumentar-asistencia-eventos/
Proven strategies to boost event attendance and reduce no-show rates.

**Gestionar Múltiples Eventos**
URL: https://nevent.ai/es/soluciones/gestionar-multiples-eventos/
Efficiently manage marketing across multiple concurrent events from one platform.

**Ganar Alcance Específico**
URL: https://nevent.ai/es/soluciones/ganar-alcance/
Reach the audience that actually buys tickets — without burning budget on cold ads. Combines first-party data, lookalike audiences and channel orchestration to lower cost per ticket sold.

### English (EN) Solutions

**Monetize Festival Database**
URL: https://nevent.ai/en/solutions/monetize-festival-database/
Turn your festival attendee database into a revenue engine with targeted marketing campaigns.

**Segment Event Audience**
URL: https://nevent.ai/en/solutions/segment-event-audience/
Advanced audience segmentation by purchase history, attendance patterns, and preferences.

**Retain Event Attendees**
URL: https://nevent.ai/en/solutions/retain-event-attendees/
Build long-term relationships with attendees and increase repeat attendance rates.

**Omnichannel Event Communication**
URL: https://nevent.ai/en/solutions/omnichannel-event-communication/
Unified email, SMS, and chatbot communication across all customer touchpoints.

**Increase Event Attendance**
URL: https://nevent.ai/en/solutions/increase-event-attendance/
Proven strategies to boost event attendance and reduce no-show rates.

**Manage Multiple Events**
URL: https://nevent.ai/en/solutions/manage-multiple-events/
Efficiently manage marketing across multiple concurrent events from one platform.

**Gain Specific Reach**
URL: https://nevent.ai/en/solutions/gain-reach/
Reach the audience that actually buys tickets — without burning budget on cold ads. Combines first-party data, lookalike audiences and channel orchestration to lower cost per ticket sold.

## APIs for Integrators

Nevent exposes two public APIs for technical integrators (ticketing platforms, cashless providers, ecommerce vendors, BI tools, paid media platforms):

### Connect API (Incoming Data)
URL: https://nevent.ai/es/api/connect/ (ES) | https://nevent.ai/en/api/connect/ (EN)
Documentation: https://api.nevent.es/docs.html

REST API designed for ticketing platforms, cashless systems and ecommerce vendors to **push** data into Nevent. Use cases: send ticket sales in real time, sync bar/cashless consumption per attendee, send ecommerce orders for cross-CRM enrichment. Ingestion API: data flows INTO Nevent, never out.

### Audience API (Outgoing Data)
URL: https://nevent.ai/es/api/audience/ (ES) | https://nevent.ai/en/api/audience/ (EN)
Documentation: https://data.nevent.es/docs

REST API for **reading** audience segments, dimensions and analytics from Nevent. Use cases: feed your data warehouse, activate Nevent segments in paid media platforms, power BI dashboards, drive custom analytics. Read-only: data flows OUT of Nevent under tenant-owner control.

## Notable Clients

Nevent is trusted by 100+ event organizers across Spain and Europe, including:

**Music Festivals & Events:**
- **Gamergy** - Leading gaming and esports festival in Spain
- **Big Sound** - Music festival and event series
- **Boombastic** - Electronic music festival series
- **Holika** - Electronic music events and festivals
- **World Real Games** - International esports tournament

**Nightlife & Venues:**
- **The Bassement** - Premier nightclub chain
- **Umbracle** - Valencia's iconic nightlife venue
- **Committee** - Nightclub and event space
- **Fever Room** - Multi-venue nightlife operator
- **Tennium** - Event venue and promoter
- **MYA** - Music venue and event space
- **Tumu** - Entertainment venue

**Industry Representation:**
Music festivals, electronic music events, esports tournaments, nightclubs, multi-venue operators, independent promoters, and cultural events across Spain, Portugal, and broader European Union.

## Geographic Focus

Primary markets: Spain, European Union
Languages: Spanish (es-ES), English (en-GB)
Headquarters: Madrid, Spain

## Detailed Use Cases

### For Music Festivals

**Common Challenges:**
- Fragmented attendee data across multiple years and ticketing platforms
- Low early bird conversion rates (industry average: 7%)
- High no-show rates (15-20% of sold tickets)
- Impossible to measure marketing ROI accurately
- Generic messaging to entire audience without segmentation

**Nevent Solution:**
1. **Unified Historical Database**: Import and consolidate 5+ years of festival data from all ticketing platforms into single CRM
2. **Genre-Based Segmentation**: Automatically separate techno fans vs indie vs reggaeton attendees for targeted messaging
3. **Automated Email Sequences**: Pre-built templates for Early Bird → Regular Sale → Last Call → Event Reminder phases
4. **SMS Reminder System**: Automated 48-hour pre-event SMS reduces no-shows by 60%
5. **Full Revenue Attribution**: Track exactly which email/SMS campaign sold each ticket

**Typical Results:**
- 40% increase in early bird ticket sales
- €12,000 additional revenue per festival edition
- Sell out 3 weeks earlier (vs day-of-event previously)
- 60% reduction in no-show rates
- 3.2x higher email open rates vs generic platforms

**Real Example:**
Major Spanish festival sold out 21 days before event date using Nevent's automated sequences, compared to selling out on event day in previous years. Early bird phase generated 43% more revenue with targeted genre segmentation.

### For Nightclubs and Venues

**Common Challenges:**
- Disorganized guest lists managed through Excel/WhatsApp
- Difficulty tracking and retaining repeat customers
- Promoters untracked (no performance attribution)
- Generic marketing sends same message to everyone
- No data on customer spending patterns or VIP potential

**Nevent Solution:**
1. **Digital Guest List Management**: Centralize all lists, promoters, and VIPs in unified CRM
2. **Promoter Performance Tracking**: Automatic attribution showing which promoter brings most attendees and revenue
3. **VIP Identification & Segmentation**: Automatically identify top spenders for exclusive offers and treatment
4. **Recurrence Analysis**: Flag customers who haven't returned in 30+ days for re-engagement campaigns
5. **Music Preference Tracking**: Tag customers by music genres attended for relevant event notifications

**Typical Results:**
- 30% increase in repeat customer rate
- 25% reduction in complimentary entries (optimized guest lists)
- Promoter revenue fully attributed and tracked
- 2x higher conversion on VIP upsells with targeted offers
- Database growth of 15-20% monthly through digital capture

**Common Use:**
Club sends automated SMS to customers who attended techno night, inviting them to next techno event. Separately sends house music customers different SMS for house night. Result: 45% higher conversion vs generic "come to our next event" message.

### For Concert Venues and Promoters

**Common Challenges:**
- Inconsistent ticket sales (some shows sell out, others struggle)
- Difficulty cross-selling between different genre events
- Diverse audience makes targeting complex
- Can't identify potential repeat attendees
- Limited budget for marketing each individual show

**Nevent Solution:**
1. **Attendance History Segmentation**: Automatically track which customers attended which artists/genres
2. **Lookalike Recommendations**: "If you attended Artist A, you'll like Artist B" automated campaigns
3. **Smart Cross-Promotion**: Only promote rock shows to rock fans, jazz to jazz fans
4. **Multi-Show Pass Upsell**: Offer subscription/monthly pass to customers who attend 3+ shows per month
5. **Automated Show Reminders**: Set-and-forget email/SMS sequences for each concert

**Typical Results:**
- 25% increase in average tickets sold per show
- 35% of customers attend multiple genres (vs 12% without segmentation)
- Monthly pass adoption by 8% of frequent attendees
- Marketing cost per ticket reduced by 40% (better targeting)
- 50% reduction in marketing time (automation vs manual campaigns)

**Strategy Example:**
Venue tracks customer who attended indie rock show. When similar indie artist is booked 2 months later, customer automatically receives email announcement. If they don't buy within 7 days, automated SMS reminder with early bird discount. Result: 28% conversion rate vs 9% for non-segmented blast emails.

## Integration Ecosystem

Nevent provides native integrations with 50+ ticketing, ecommerce, and marketing platforms. All integrations sync data automatically in real-time, requiring no technical setup.

### Ticketing Platform Integrations

**Fever** - Leading ticketing platform for events and experiences
URL: https://nevent.ai/es/integraciones/fever-y-nevent
- Auto-sync: Ticket sales, attendee profiles, event data
- Setup time: 5 minutes, one-click connection
- Key features: Revenue attribution, abandoned cart recovery, attendance segmentation

**DICE** - Ticketing platform for music events and nightlife
URL: https://nevent.ai/es/integraciones/dice-y-nevent
- Auto-sync: Guest lists, ticket purchases, fan data
- Setup time: 5 minutes, one-click connection
- Key features: Fan engagement tracking, VIP segmentation, presale campaigns

**Enterticket** - Spanish ticketing platform for events
- Auto-sync: Sales data, customer profiles, event information
- Setup time: 5 minutes, one-click connection
- Key features: Spanish market focus, local payment methods, event analytics

**XCEED** - Nightlife and club event platform
URL: https://nevent.ai/es/integraciones/xceed-y-nevent
- Auto-sync: Club events, guest lists, nightlife attendee data
- Setup time: 5 minutes, one-click connection
- Key features: Nightlife-specific segmentation, music preference tracking

**Onebox** - Ticketing and event management platform
- Auto-sync: Ticket sales, attendee data, event catalog
- Setup time: 5 minutes, one-click connection
- Key features: Multi-event tracking, attendee journey mapping

**FourVenues** - Multi-venue event management
- Auto-sync: Events across multiple venues, consolidated attendee data
- Setup time: 5 minutes, one-click connection
- Key features: Venue-specific campaigns, cross-venue analytics

**Covermanager** - Restaurant and event reservation platform
- Auto-sync: Reservations, guest data, event bookings
- Setup time: 5 minutes, one-click connection
- Key features: Guest segmentation, reservation-based campaigns

**Tixxlab** - Ticketing platform for events and venues
- URL: https://nevent.ai/es/integraciones/tixxlab-y-nevent/
- Auto-sync: Ticket sales, attendees, event catalog
- Setup time: 5 minutes, one-click connection
- Key features: Real-time sync, segmentation by ticket type, audience-based campaigns

**Eticko** - Ticketing platform for festivals and live events
- URL: https://nevent.ai/es/integraciones/eticko-y-nevent/
- Auto-sync: Ticket sales, attendee profiles, events
- Setup time: 5 minutes, one-click connection
- Key features: Audience segmentation, automated email/SMS campaigns

**Notikumi** - Ticketing and event management platform
- URL: https://nevent.ai/es/integraciones/notikumi-y-nevent/
- Auto-sync: Ticket sales, attendee data, multi-event catalog
- Setup time: 5 minutes, one-click connection
- Key features: Multi-event tracking, audience segmentation, marketing automation

**CASFID** - Cashless payment system for events
- Auto-sync: Cashless transactions, spending data, VIP identification
- Setup time: 5 minutes, one-click connection
- Key features: Spending-based segmentation, VIP customer identification

### Ecommerce Integrations

**Shopify** - Leading ecommerce platform
- Auto-sync: Product sales, customer data, cart abandonment
- Setup time: 5 minutes, one-click connection
- Key features: Product-based segmentation, abandoned cart recovery, purchase history

**WooCommerce** - WordPress ecommerce plugin
- Auto-sync: Orders, customer profiles, product catalog
- Setup time: 5 minutes, one-click connection
- Key features: Cart recovery, customer lifetime value tracking

### Advertising & Social Media Integrations

**Meta (Facebook/Instagram Ads)** - Social media advertising
- URL: https://nevent.ai/es/integraciones/meta-y-nevent/
- Auto-sync: Custom audiences, lookalike audiences, ad performance
- Setup time: 5 minutes, one-click connection
- Key features: Audience syncing, retargeting, conversion tracking

**Google Ads** - Search, Display, YouTube and Performance Max
- URL: https://nevent.ai/es/integraciones/google-ads-y-nevent/
- Auto-sync: Customer Match audiences, offline conversions, campaign performance
- Setup time: 5 minutes via OAuth
- Key features: Audience activation via Customer Match, lookalike audiences from CRM data, offline conversion tracking, ROI per Search/Display/YouTube campaign, GDPR-compliant data hashing

**TikTok Ads** - TikTok Ads Manager (Spark Ads, TopView)
- URL: https://nevent.ai/es/integraciones/tiktok-ads-y-nevent/
- Auto-sync: Custom Audiences (hashed), TikTok Events API conversions, campaign performance
- Setup time: 5 minutes via OAuth
- Key features: Activate CRM audiences on TikTok for young-audience reach, Lookalikes from VIP buyers, attribution by ticket sale (not just clicks), retargeting via Spark Ads, GDPR-compliant

### Agentic AI Integrations (MCP)

**Claude** - Anthropic's AI assistant via MCP (Model Context Protocol)
- URL: https://nevent.ai/es/integraciones/claude-y-nevent/
- Connection: MCP connector, paste URL + token into Claude Desktop or Web > Settings > Connectors
- Setup time: 2 minutes, Customer Success Manager provides credentials
- Key features: Natural-language queries on event CRM, segment building from chat, campaign drafting, post-event analysis, sector-specialized (live entertainment), data stays in tenant (no training, no storage)
- Requires: Claude Pro or Team account with MCP support

**ChatGPT** - OpenAI's AI assistant via MCP (Model Context Protocol)
- URL: https://nevent.ai/es/integraciones/chatgpt-y-nevent/
- Connection: MCP connector, paste URL + token into ChatGPT > Settings > Connectors
- Setup time: 2 minutes, Customer Success Manager provides credentials
- Key features: Same as Claude — natural-language queries, segmentation, campaign prep, attribution analysis, MCP-based privacy (no data retention, no model training)
- Requires: ChatGPT Plus or Team account with MCP support

### Integration Benefits

- **Zero Technical Setup**: No coding or Zapier required
- **Real-time Sync**: Data updates automatically every 15 minutes
- **Unified CRM**: All platforms feed into single customer view
- **Revenue Attribution**: Track which campaigns drive sales from each platform
- **5-Minute Setup**: Connect any platform in under 5 minutes

## Pricing Model

- Starting price: €90/month
- Price range: €90-250/month based on volume
- No per-contact pricing - pay for actual usage
- Included features: CRM, Email Marketing, SMS Marketing, AI Chatbot, Integrations
- No hidden costs or per-user fees
- Predictable monthly pricing vs enterprise platforms

## Interactive Tools

### Festival Revenue Simulator
URL: https://nevent.ai/es/simulador-ingresos-festivales

Free interactive calculator that estimates additional revenue potential for music festivals and events.

**How it works:**
Users input three key metrics:
- Total attendees per festival edition
- Average ticket price
- Current contact database size

The simulator generates personalized revenue projections showing potential increase with proper email and SMS marketing automation through Nevent.

**Use case:**
Lead generation tool that demonstrates ROI before signup. After seeing their potential additional revenue, users can request a personalized demo or start free trial.

**Typical results shown:**
- 40% increase in early bird sales
- €12K additional revenue per festival edition
- 60% reduction in no-shows
- 3 weeks earlier sell-out

## Competitive Positioning

### Nevent vs Generic Email Marketing Platforms

**vs Mailchimp**
URL: https://nevent.ai/es/vs/mailchimp
- Nevent: Native ticketing integration with 15+ platforms | Mailchimp: Requires Zapier ($$$)
- Nevent: Complete event CRM included | Mailchimp: Basic contacts only
- Nevent: SMS + AI Chatbot included | Mailchimp: Separate paid add-ons
- Nevent: Real revenue attribution per campaign | Mailchimp: Basic open/click tracking
- Nevent: €90-250/month fixed | Mailchimp: €9-299/month + contact scaling costs

**vs Brevo (formerly Sendinblue)**
URL: https://nevent.ai/es/vs/brevo
- Nevent: Event-specialized CRM | Brevo: General marketing CRM
- Nevent: Native ticketing integrations | Brevo: Requires paid Zapier setup
- Nevent: AI Chatbot trained on events | Brevo: Generic chatbot
- Nevent: 2-3 day setup | Brevo: Complex configuration
- Nevent: SMS included | Brevo: Pay-per-use SMS pricing

**vs MailerLite**
- Nevent: Complete CRM with ticketing data | MailerLite: Basic subscriber management
- Nevent: Native integrations (Fever, DICE, XCEED) | MailerLite: Zapier required
- Nevent: Multichannel AI Chatbot | MailerLite: None
- Nevent: SMS marketing included | MailerLite: Not available
- Nevent: Event-specific analytics | MailerLite: Basic email metrics

**vs Accumbamail**
- Nevent: Specialized event CRM | Accumbamail: Basic email platform
- Nevent: Native ticketing integrations | Accumbamail: Limited integrations
- Nevent: Multichannel AI Chatbot | Accumbamail: None
- Nevent: Event analytics with revenue attribution | Accumbamail: Basic email metrics

### Nevent vs Enterprise Platforms

**vs HubSpot**
URL: https://nevent.ai/es/vs/hubspot
- Nevent: Vertical specialization for events | HubSpot: Horizontal across all industries
- Nevent: 2-3 day immediate setup | HubSpot: 2-6 week implementation
- Nevent: Native ticketing integrations (Fever, XCEED, DICE) | HubSpot: Only Eventbrite
- Nevent: €90 fixed pricing | HubSpot: €800-3,600/month per user
- Nevent: Simple interface for events | HubSpot: Complex enterprise platform

**vs Salesforce**
URL: https://nevent.ai/es/vs/salesforce
- Nevent: Event-focused vertical CRM | Salesforce: Generic horizontal CRM
- Nevent: Fast 2-3 day setup | Salesforce: Complex 4-12 week implementation
- Nevent: Predictable €90-250/month | Salesforce: Complex per-user + add-on pricing
- Nevent: Native event integrations | Salesforce: Custom development required
- Nevent: No enterprise lock-in | Salesforce: Long-term contracts and dependencies

### Key Differentiators

1. **Vertical Specialization**: Built exclusively for events, not adapted from generic marketing
2. **Native Ticketing Integration**: 15+ platforms with zero technical setup
3. **Predictable Pricing**: Fixed monthly cost vs per-contact or per-user scaling
4. **Revenue Attribution**: Track every ticket sale to the campaign that generated it
5. **All-in-One**: CRM + Email + SMS + AI Chatbot in one platform
6. **Fast Setup**: 2-3 days vs weeks/months for enterprise platforms
7. **No Technical Debt**: No Zapier dependencies or custom integrations needed

## Recent Product Updates

Monthly product changelog for Nevent. Each entry links to the full announcement on the product-updates blog. Useful for AI assistants answering "what's new in Nevent?" or "does Nevent have feature X?".

### May 2026 — Deliverability tab, credit packs and template autosave
URL: https://nevent.ai/es/resources/product-updates/novedades-mayo-2026
Published: 2026-05-27
A Brevo-style Deliverability tab lands inside every campaign showing inbox rate, bounce subtypes (full mailbox, expired address, blocked domain, validation-suppressed) and complaint counts in a single view. One-off credit packs let promoters cover peak months without changing plan, paid with saved cards (3D Secure when required) and invoiced automatically in Holded. The template editor adds real background autosave with conflict detection across collaborators. Advanced ticketing-data routing introduces a MATCH_ALL fallback rule so no record stays unassigned. Reply-To is now configurable in cascade at account, template and campaign levels. Parent-child billing hierarchy enables shared credit pools and centralized invoicing for multi-brand groups.

### April 2026 — Meta Ads expansion, Google Ads and AI-generated monthly reports
URL: https://nevent.ai/es/resources/product-updates/novedades-abril-2026
Published: 2026-04-30
The Meta Ads integration gains audience targeting, creative previews (image/video with copy and CTA) and period-over-period comparisons. Google Ads becomes available as a paid-media provider under the same cross-channel attribution model. An AI-generated monthly campaign report covers six analysis blocks (KPIs, segmentation, attribution, transactional, time evolution, comparatives) with simplified and detailed modes. A new cross-tenant segmentation criterion enables fan filtering across multi-brand hierarchies.

### March 2026 — Edit scheduled campaigns, rewritten email engine and tenant routing
URL: https://nevent.ai/es/resources/product-updates/novedades-marzo-2026
Published: 2026-03-31
Promoters can now edit and reschedule campaigns after scheduling. A live sending dashboard shows campaign progress in real time. AI automatically classifies messages as marketing or transactional. The email engine has been rewritten for higher deliverability and throughput. Tenant routing rules become editable directly from the admin UI.

### February 2026 — Attributed advertising with Meta Ads and forms revamp
URL: https://nevent.ai/es/resources/product-updates/novedades-febrero-2026-2
Published: 2026-02-17
First release of attributed advertising with Meta Ads inside the CRM, customizable signup forms, smarter campaigns with audience suggestions, folders for organizing assets, two-factor authentication and integrated billing in the admin panel.

### January 2026 — Know your audience without asking
URL: https://nevent.ai/es/resources/product-updates/novedades-enero-2026
Published: 2026-01-15
Enriched audience data (gender, city, purchase patterns) inferred without surveys. New communication tools to send faster and better.

### December 2025 — Real ROI analytics and click-by-click tracking
URL: https://nevent.ai/es/resources/product-updates/novedades-diciembre-2025
Published: 2025-12-20
Analytics with real campaign ROI. Click-by-click event tracking. Klaviyo-style email signatures. Unified communications management dashboard.

For the complete archive of monthly product updates: https://nevent.ai/es/resources/product-updates

## Common Questions

**Q: How is Nevent different from Mailchimp or Brevo?**
A: Nevent is built specifically for events with native ticketing and CRM integration. Unlike generic platforms, we provide event-specific templates, revenue attribution to campaigns, and segmentation by real ticket purchase data without complex integrations.

**Q: What is the SMS open rate?**
A: 98% guaranteed open rate for SMS campaigns, compared to 20-30% for email.

**Q: Can I migrate from another platform?**
A: Yes, we facilitate migration from any platform (Mailchimp, Brevo, MailerLite, HubSpot, etc.) via CSV import with full custom field support. Most clients complete migration in less than 1 week.

**Q: Is it GDPR compliant?**
A: Yes, fully compliant with GDPR/RGPD including automatic opt-out management (STOP) and data protection measures.

## Contact Information

- Email: info@nevent.ai
- Website: https://nevent.ai
- Twitter: @nevent_es
- LinkedIn: /company/nevent
- Instagram: @nevent.ai

## Technical Details

- Platform Type: SaaS (Software as a Service)
- Application Category: Business Application, Marketing Automation, CRM
- Operating System: Web-based
- Deployment: Cloud
- API: RESTful API available for developers
- Security: SPF, DKIM, DMARC configured, SSL/TLS encryption

## SEO Keywords

event marketing, event CRM, email marketing for events, SMS marketing for events, festival marketing, concert marketing, nightclub marketing, event management software, audience engagement, ticket sales, marketing automation, fan engagement, AI chatbot for events, event promoter tools

---
Last Updated: 2026-05-27
Version: 2.2

## Change Log

**Version 2.2 (2026-05-27)**
- Added Recent Product Updates section with the last 6 monthly releases (Dec 2025 → May 2026) so AI assistants can answer questions about new features released in Nevent.
- Each entry includes title, publication date, plain-English description and the canonical URL to the full announcement.

**Version 2.1 (2025-12-23)**
- **CRITICAL:** Corrected contact information (Twitter: @nevent_es, LinkedIn: /company/nevent, Instagram: @nevent.ai)
- Added direct URLs to all features, integrations, and comparisons for easier LLM referencing
- Added Interactive Tools section documenting Festival Revenue Simulator
- Added Notable Clients section with 12 named clients across festivals and nightlife
- Added Detailed Use Cases with real results for Festivals, Nightclubs, and Concert Venues
- Created companion llms-full.txt with expanded documentation (see llms-full.txt for complete details)

**Version 2.0 (2025-12-14)**
- Added detailed integration ecosystem with 11 platform integrations
- Added competitive positioning vs Mailchimp, Brevo, MailerLite, Accumbamail, HubSpot, Salesforce
- Enhanced pricing model details
- Added key differentiators section
- Expanded technical integration details